PH Design adds local bling to Pakistan Fashion Week

By Umer Nangiana

To add to the glitz and glamour of the upcoming Pakistan Fashion Week (PFW), a Qatar-based Pakistani designer brand PH Design (Pakistan House of Design) has decided to partner with the star-studded mega event. Besides boasting a wide range of its signature designs, the apparel outlet is one of the few in the local market offering a variety of popular Pakistani designer brands.

For the fashion week, a three-day event starting September 25 at the Marriott Hotel, PH Design will be the only local participant. “We will have big names [from Pakistan] including Muammar Rana, Saleem Sheikh and Hassan Soomro from Pakistan’s fashion and film industry walking the ramp wearing Bissino Mens collection represented by PH Design,” Abeer Nauman, the owner of the outlet, told Community.

She said the models at the fashion show will display a mix blend of sherwanis and casual wear. Local male models will wear the outfits, which have been tailor-made for them.

Sherwani is a traditional Pakistani dress that forms an essential part of most weddings in Pakistan as a wedding outfit for grooms.

“PFW is a highly prestigious event for Pakistani community. It takes a lot of hard work and dedication and PH Design is proud to be part of such a high profile event,” said Abeer.

In order to boost sales and promote its brand name, the PH Design will be offering discount vouchers during the event. “So don’t miss your chance to get your favourite outfit,” Abeer added.

For the convenience of customers, the outlet will also offer tailoring services at PFW during the three days of the show. The tailoring services are open for all vendors’ collections.

PH Design will put their women’s collection on sale during the show to encourage customers to buy for the upcoming Eid al-Adha and Diwali.

The PH Design owner said the long-flowing dresses in chiffon and silk will be the main attraction for buyers. A new range of stitched suits in lawn with aplics and embroidery has also been added, which she hoped will catch the buyers’ attention.

PH Design will also host the visiting celebrities at their boutique in Barwa Village. A photo-shoot and press interaction will follow the visit. “Participating brands from Pakistan have shown keen interest in work with us so we are looking forward to sign partnership agreements during the event,” said Abeer.

“We have lots of exciting activities happening during the three days of Pakistan Fashion Week and I urge community members to visit us and be part of this exciting event,” she added.

PH Design opened shop in Qatar more than two years ago and has participated in past fashion shows such as the Doha Fashion Show and Concert at Regency Halls, Bollywood New Year’s Theme Party at Marriott Hotel and Global Village Fashion Show at CNAQ.