Nouf Jewellery launched at Fifty One East

 Munira bint Nasser al-Missned, Nouf Nasser al-Meer and other dignitaries tour Nouf Jewellery after the opening. PICTURE: Najeer Feroke

Nouf Jewellery was launched at a red carpet event at Qatar’s prestigious department store, Fifty One East in Lagoona Mall.

The brand was inaugurated by Munira bint Nasser al-Missned in the presence of artist, designer and entrepreneur behind the label Nouf Nasser al-Meer, and a number of dignitaries.

Showcasing 30 pieces from its collection in the shop-in-shop, Fifty One East is Nouf Jewellery’s first retail point in Qatar.

Speaking at the opening ceremony, Nouf Nasser al-Meer said: “I feel privileged to present an authentic Qatari brand that is inspired by the mystical femininity of the region and is international in design and craftsmanship. I feel confident that Nouf will resonate with ladies who dare to express their personal style with originality and beauty.

“It’s a great pleasure to start from Fifty one East, one of the leading retail chains in Qatar that has emerged as an ultimate destination for fashion enthusiasts in the region. It is a symbol of modernity that recognises the Middle Eastern or Arabian aesthetic.

“I look forward to enhancing more the presence of Nouf Jewellery not only in Qatar but across the region and being an international brand in the future. Through my travels and interactions, I realised that there is a growing appreciation for artistry in jewellery that explores and creatively interprets the many facets of life surrounding us. This is my inspiration and this is what makes every piece unique.”

Nouf conceptualises and designs each piece to be a bespoke creation. Unique, cutting edge and wearable, Nouf Jewellery offers a wide range of yellow and white gold pieces, with intricate detailing and studded with colourful gems and internationally certified diamonds.