An innovative art exhibition entitled “Fashion Dream House” opened at Salam Stores in Doha over the weekend, featuring colourful installations by celebrated Qatari artist Noor Abuissa.
The exhibit was designed to mark the arrival of the Spring Summer 2016 (SS16) collection, inspired by the season’s pastel colours and Noor’s own unique designs. The installations will be on display at the Gate Mall through May 31.
To mark the launch of the exhibition, Salam Stores held a public event to celebrate art and fashion, featuring attendance by Salam International deputy chief operating officer AbdulSalam Abu-Issa. Guests had the chance to step into “Fashion Dream House”, which features life-size arrangements of various rooms from a house setting. Each room was co-designed by Salam and Noor, using some of her own art and SS16 collection pieces to create colourful, inspiring settings.
“Salam Stores and I wanted the exhibition to be a true extension of the Spring Summer 2016 collections, which are inspired by pastel colours. To us, these evoked fun, soft and playful feelings, conjuring memories of childhood. What better way to present these than through installations inspired by a dollhouse? That is where the idea behind the “Fashion Dream
House” emerged,” Noor said.
Salam Stores has a long history of bringing unique experiences to its guests, starting with its first store in the 1950s, originally set up as a photo studio for Qatar’s Emir by its founder Abdul Salam Mohammed Abu Issa. Since then, Salam Stores has built its reputation on delivering an unparalleled shopping experience to its customers.
“Salam Stores has a long history that is intertwined with artistic endeavours since our beginnings as a photo studio. we are proud to continue in that tradition and inspire young artists, giving them avenues for growth. I look forward to welcoming residents and visitors to Qatar throughout the exhibition to enjoy the “Fashion Dream House” and our exclusive offerings,” said AbdulSalam Abu-Issa.
Some of the installations by Noor Abuissa at u201cFashion Dream Houseu201d at Salam Stores.
