Land Rover has revealed the all-new Discovery seven-seat SUV by breaking a Guinness World Record for the largest Lego structure ever built, Alfardan Premier Motors has announced in a press statement.
Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s most versatile model around a 13-m-high Lego version of London’s Tower Bridge.
Alfardan Premier Motors is the exclusive retailer of Jaguar Land Rover in Qatar.
The all-new Discovery “embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure”, the statement notes. “It is highly desirable with unrivalled capability and technology like no other.”
Gerry McGovern, Land Rover’s chief design officer, said: “The all-new Discovery redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”
Everyday ingenuity has been at the heart of the Discovery for the last 27 years, with more than 1.2mn customers to date. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, “delivering comfort and adaptability like no other”.
The reveal set was made from 5,805,846 individual Lego bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.
Led by the UK’s only Lego certified professional, Duncan Titmarsh, it took five months for expert Lego master builders in the UK to construct the Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, UK – close to Land Rover’s Solihull plant, where the all-new Discovery will be produced.