Jet Airways’ campaign to highlight its ‘uniquely Indian hospitality’

Jet Airways has announced that it will roll out an integrated marketing campaign, highlighting its “uniquely Indian hospitality”, from next week across its key markets in the Gulf, including Qatar.The six-week campaign comprises a mix of offline and online channels, the airline has said in a statement. Branded ‘#Think Home. Think Jet Airways’, the campaign will highlight the advantages that Jet Airways offers its guests along with its partner Etihad Airways, when flying between the Gulf and India. “Guests can take advantage of the airline’s network and experience its award-winning Indian hospitality, together with warm and personalised family spirit, which has helped the airline create new benchmarks in service excellence. Besides connecting Gulf and India, the airlines’ gateways in Abu Dhabi, Amsterdam, Paris and London also facilitate convenient connectivity into Europe/US and Canada,” the statement noted.Shakir Kantawala, vice-president - Gulf, Middle East and Africa at Jet Airways, said: “With 47 domestic destinations in India to choose from, I am confident this promotion will be well received and extremely popular with all our guests, including Arab and GCC nationals.”Jet Airways has said the campaign will “extensively leverage print media”, including various mainline and regional newspapers, for awareness. Radio channels will further supplement the engagement and the airline also plans to “aggressively use” digital and social media to strengthen the airlines’ connect with millennial travellers, it added.Expected to appeal to the “significant Indian and even the expatriate population residing in the Gulf”, the new campaign will highlight Jet Airways’ “superior value proposition” and also promote its baggage allowances and the opportunity for guests to earn benefits by signing up to the JetPrivilege loyalty programme. Colin Neubronner, senior vice-president - sales and marketing at Jet Airways, added: “Operating nearly 100 daily flights between the Gulf and India, Jet Airways also offers extensive onward connectivity choices to its guests to leading Asean and Saarc destinations such as Bangkok, Colombo, Dhaka, Hong Kong, Kathmandu and Singapore.”“Guests can take advantage of the airline’s network and experience its award-winning Indian hospitality, together with warm and personalised family spirit, which has helped the airline create new benchmarks in service excellence”