Elan Media formally launches digital control centre

Elan Media has announced the launch of Elan Live, a digital control centre.Described as the first facility of its kind in Qatar, Elan Live is a control suite from where Elan Media will control content delivery to all 242 digital screens operating at the Mall of Qatar, Doha Festival City and Ezdan Mall, the company has said in a press statement.The launch of Elan Live “reflects Elan Group’s overall commitment to innovation”, bringing new communication solutions that will increase engagement between brands and audiences. “Elan Live opens up a multitude of special executions for brands that want to reach their audience in the most creative and synchronised fashion, delivering tailor-made solutions in a manner not seen before in Qatar,” the statement said.The new facility will allow advertisers the flexibility to run time of day, day of week, and geo-located campaigns across all three malls simultaneously, individually or customised to an advertisers’ specific requirements.Advertising can be programmed to run on one screen once or all of the screens all of the time.With three large screens, including two digital MUPIs similar to those available in the malls, Elan Live also provides advertisers with the opportunity to watch a real-time preview of their campaigns before they go live, giving them full control over their communication.Elan Media COO Jamie Ball said: “We are extremely proud that Mall of Qatar, Doha Festival City and Ezdan Mall have chosen us to be their exclusive media partners.“The launch of Elan Live is another show of our commitment to deliver the best advertising experience to our audiences, our clients and our partners.“Elan Live will create a new dynamic and ensure that advertising on the Elan digital OOH networks will work harder and smarter for brands, enabling them to deliver exactly the right marketing message to the right people at the right time.”