Ferrari Qatar gears up for parade to mark 70th anniversary

Ferrari car owners in Qatar will take part in a unique parade from Doha to the Al Zubarah Fort on March 25 to mark the 70th anniversary of the iconic brand, Alfardan Sports Motors, official importer of Ferrari in Qatar, has announced.

The parade, organised in collaboration with Qatar Tourism Authority, Qatar Museums, and Mawater Centre, will see the special limited-edition LaFerrari Aperta leading the troupe under the Qatari flag from the Ferrari showroom at The Pearl Qatar to the country’s first Unesco World Heritage Site.The destination joins the network of heritage sites across the globe that are serving as historic venues for the commemoration of Ferrari’s seven decades of automotive excellence, according to Alfardan Sports Motors. Meanwhile, LaFerrari Aperta, which serves as the symbol of the 70th anniversary, was launched to mark the grand celebration this year. The stunning model combines technological excellence, performance, style, exclusivity, with the unique exhilaration of open-top driving. The car is equipped with the same hybrid power unit as the coupé: an 800cv 6,262cc V12 engine (specific power output of 128 cv/l, compression ratio 13.5:1) coupled with a 120 kW electric motor for a total power output of a 963 cv. LaFerrari Aperta will be exhibited nearby the state-of-the-art Ferrari showroom from today until March 25 while an array of fun-filled activities will also be held.“This is definitely a momentous occasion for Ferrari and all those associated with the brand – dealers, owners, enthusiasts,” Charly Dagher, general manager of Ferrari Qatar, Alfardan Sports Motors, said in a statement.“The brand has engraved an unprecedented journey during the 70 years of its existence – a true testament of passion and craftsmanship that has stayed alive since 1947,” he noted. Today, we are driven even further to help our customers experience the splendour of the Cavallino Rampante”.Qatar is one of the 60 countries worldwide and the first in the region, to host events aimed at treating clients and enthusiasts with unique Ferrari experiences. Such events form part of the “Driven by Emotion” concept, one of the cornerstones on which the Ferrari story was founded.“The special celebrations ensuing will reflect upon the brand’s unprecedented history as the beacon of Italian craftsmanship since 1947, shedding light on its luxurious sporty DNA that has for long captivated Qatar’s discerning clients with a penchant for exclusivity,” Dagher added.A special website (www.ferrari70.com) has been created to flank the celebrations as they unfold throughout the year, as well as to introduce the moments and individuals in the company’s history.