Novo Cinemas, the pioneering entertainment destination in the Middle East under the Elan Group in Qatar, has launched the first 4D cinema experience at their new flagship cinema at Mall of Qatar, Doha.
Engaging movie-goers on a brand-new level, MX4D is described as ‘the natural evolution of cinema.’
“Enjoy the adrenaline rush as the 4D seat rolls and tilts in a heart-pounding car chase. Immerse yourself in a sea-faring scene with fog, wind, and the scent of ocean air”.
MX4D theatre seats move in sync with the movie action and special EFX generators in the cinema, allowing guests to “feel” the movie’s motion, jolts, pokes, wind, water, even scents.
These multiple EFX are programmed to both sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.
“As a cinematic leader in the Middle East, Novo Cinemas is well-known for introducing the region to pioneering technological firsts. By partnering with the leading interactive 4D cinema technology MediaMation, Novo Cinemas is once again delivering the latest in film experiences, ensuring our patrons have A Great Time Out,” said Debbie Stanford-Kristiansen, CEO, Novo Cinemas.
Novo Cinemas at Mall of Qatar has 19 screens including the MX4D experience, largest IMAX Laser screen in the Mena region and a range of alternative experiences from the seven VIP 7-Star screens, Kids’ screen, 8-lane bowling alley, Sushi Minto sushi bar and more.
The Novo Cinemas lobby at the Mall of Qatar.
