Centrepoint opens store at Doha Festival City

Centrepoint, Middle East’s largest fashion retailer, has heralded the future of its retail stores with the opening of its re-designed concept format at Doha Festival City. The new store is described as one of the cornerstones of the shopping mall with a retail space of 58,092sq ft on two levels making it the fourth-largest retail offering in Doha Festival City.The flagship store houses a café near the future Kids’ Entertainment area. Interactive tablets placed in the store prompt customers on star products and on-going deals in-store. There is also free Wi-Fi in the store for customers. Service is a key element of the new store, with attention paid to the inclusion of greeters at the store front and an increase in Arab speaking assistants, and digital navigation consoles to guide customers to various sections of the store. Interactive iPads are available to allow Shukran card members to easily assess the status of their points. Fitting rooms are equipped with bells to provide immediate assistance to customers in identifying the right size and fit of garments. Centrepoint has identified ease of check out as being a major factor in the in-store experience and the pilot store provides mobile POS in key areas in-store for customers to shop instantly without waiting in the queue.“Centrepoint’s new store design is part of our vision to bring shoppers in the region the best-in-class retail experience. Our store in Doha Festival City is a step towards a format for future success and is part of a dynamic process towards increasing customer satisfaction and driving sales,” said Simon Cooper, head of Centrepoint. The new store format has been developed by FITCH, one of the world’s leading retail and brand consultancy firms. The new Centrepoint store is on the Ground and First level of Doha Festival City, near the South West parking. A full-range of the brand’s Spring Summer 2017 collection is being showcased in-store. The move marks the opening of Centrepoint’s sixth store in Qatar and the brand is scheduled to open one more store in the country in 2017.Doha Festival City is strategically located in the Umm Slal Mohammed area of Doha.