Locally made products will now be displayed clearly with the label ‘National Product’ at malls and large retail outlets across Qatar to facilitate consumers’ access to these goods, the Ministry of Economy and Commerce (MEC) has said.
In a statement on Monday, the MEC announced the unveiling of the ‘National Product’ initiative in co-operation with shopping malls and large retail outlets in the country. It comes within the framework of the ministry’s Ramadan initiatives under the theme ‘#Aqal_Min_Al_Wajeb’, Arabic for “#The_least_we_can _do”.
The initiative aims to “support and market national products in the local market, support and ease investors’ access to consumers and open markets to merchants and investors seeking to launch new products”, according to the MEC.
It will contribute to the State’s efforts to prioritise national products as part of its strategic plans and pillars of its economic diversification strategy aimed at achieving Qatar National Vision 2030.
“National products will contribute to the creation of new economic activities and increase the contribution of non-oil sectors to the GDP as well as the competitiveness of the national economy,” the statement noted.
Further, the ministry stressed that national products are of high quality and sold at competitive prices under a variety of brands. These goods have earned a good reputation after securing quality certificates from international organisations.
The MEC noted that consumer support for local industries also plays an important role in increasing the share of national products in the domestic market, enhancing their competitiveness globally and bolstering Qatar's exports.
“The ‘National Product’ initiative builds on the ministry's efforts to open new markets to investors and support competitiveness in the food and consumer products sector as well as to enhance the price competitiveness and availability of products. Last year, the ministry abolished the monopolies of commercial agents over 35 basic food and consumer products, opening the market to various importers, which will have a positive impact on the economy and consumers,” the statement added.
The MEC has unveiled a series of initiatives to mark the holy month of Ramadan “in line with its duties towards society”. These initiatives are designed to cover all aspects of the ministry’s activities in terms of organisation, partnership and support, and to raise awareness about various consumer and commercial topics.
The MEC will also launch new initiatives aimed at bolstering partnerships between consumers and merchants, such as ‘Ataa’, Arabic for ‘Giving’.
The ministry has also launched the discounted consumer goods initiative and will unveil the outcome of the Al Baraka corporate social responsibility programme launched last year, as well as other initiatives to regulate markets and stimulate commercial sectors. Besides, the MEC will intensify its inspection campaigns throughout the holy month of Ramadan and Eid al-Fitr.