LG Electronics (LG) has unveiled its newest top-of-the-line LG Signature OLED TV W as the pinnacle of its lineup of flat-panel TVs at its Brand Shop in Mall of Qatar to a gathering of some of its special VVIP customers.
Featuring Dolby Vision and Dolby Atmos sound, the 65-inch LG Signature OLED TV W exemplified by its Picture-on-Wall design is a 2017 CES Best of Innovation Award winner.
The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasise the beauty of the screen alone.
The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.
The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall with only magnetic brackets, eliminating any gap between the TV and the wall.
The sense of immersion is completed by up-firing speakers and unrivalled Dolby Atmos sound.
This design of the W7 series invites the illusion of gazing out a window, not of watching TV.
The W7 OLED TV series builds on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, with one bn possible colours.
It uses Ultra Luminance technology to deliver greater brightness where needed.
Leveraging the high dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colours.
Dolby Atmos puts viewers inside the action with rich sound that fills the entire room – even the space overhead – with powerful, moving audio that flows around the audience.
Dolby achieves this by isolating the relative location of each sound to create incredibly intricate audio that is as rich and multi-layered as the real world.
As the first TV in the world to offer Dolby Atmos, 2017 LG OLED TVs can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously, creating an entertainment powerhouse.
Together, Dolby Vision and Dolby Atmos deliver a comprehensive solution supported by professional content creators and distributors the world over.
The W7 series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail.
Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic data where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all.
And all of LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor technology.
This versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.
Featuring the latest version of LG’s intuitive webOS smart TV platform, version 3.5, viewers will have no trouble accessing premium HDR content online.
In order to offer viewers access to the most convenient home cinema experience possible, LG has partnered with leading digital content providers such as Amazon, Netflix and Vudu.
The new LG OLED TVs embed cutting edge technology and renowned colour science expertise from Technicolor.
They apply the same technology and expertise used in the majority of premium Hollywood productions from movies to episodic series.
This allows consumers to enjoy the most vibrant and lifelike viewing experiences while accurately recreating the artistic intent of content creators.
Because of the superior picture quality of OLED technology, Technicolor is working with LG to expand the capabilities of its OLED TVs for use in production facilities around the world.
LG Signature OLED TV W is available at Jumbo Electronics and LG Brand Shop at Mall of Qatar.
An LG Signature OLED TV W on display at the LG Brand Shop in the Mall of Qatar.
