Ooredoo has announced that it is investing in the latest technology to ensure a “truly next-generation” customer experience for Qatar in the near future.
Thanks to a new agreement between Ooredoo and Comptel Corporation, Ooredoo will implement Comptel’s Fastermind solution to improve customer engagements through artificial intelligence capabilities that process and analyse in-the-moment customer data to recommend and automatically trigger the next best action, according to a press statement.
Waleed al-Sayed, CEO of Ooredoo Qatar, said: “Thanks to this technology, Ooredoo is taking another leap towards our goal of transforming our digital customer journey. Very soon, we will have the ability to reach our customers in real-time, with the right messages, and interact more dynamically than ever to deliver what they need when they need it.”
Comptel’s Fastermind solution ensures that customers will receive more relevant and personalised notifications from Ooredoo, as well as enjoy real-time responses to service requests, promotions and more.
“Ooredoo is continuing to deliver exceptional data experience leadership in 2017 by enhancing our network and portfolio of digital services. We believe this latest technology will help further boost our customer experience and give our users the real-time service they want,” al-Sayed added.
Juhani Hintikka, CEO of Comptel, said: “Comptel has a 30-year heritage in helping operators get more value out of their data, and we’re thrilled to play a role in supporting Ooredoo Qatar as it transforms its customer engagements with a data-driven approach. We look forward to seeing the impact that operators like Ooredoo can create through personalisation, both for their business and for the industry.”
The new technology is expected to be implemented soon and is the latest in a line of self-service investments the company has made this year.