PHCC launches breastfeeding awareness drive

The Primary Health Care Corporation (PHCC) has launched a week-long campaign aimed at creating awareness of the health benefits of breastfeeding and providing support for breastfeeding mothers.During the campaign, the Foundation provides support and information to pregnant women and mothers about the benefits of breastfeeding in order to achieve the objectives of this year’s World Breastfeeding Week theme, which focuses on maintaining the continuity of breastfeeding.By working closely with the community, PHCC aims at increasing the number of babies under six months-of-age who are exclusively breastfed as per the World Health Organisation recommendation (WHO). Specialised nurses will be available across all PHCC health centres to guide mothers thorough breastfeeding facts and help them understand the benefits of breastfeeding for both mother and baby.