Al Jazeera Media Network yesterday launched its new daily content on the key interactive medium, Instagram, with the aim of providing “dedicated, creative and captivating content” to Arab youth.
“The launch of the channel on Instagram comes days after Snapchat blocked Al Jazeera’s Discover service in Saudi Arabia, the UAE and Bahrain, submitting to pressure and censorship requests from these authorities, in a move seen as a clear violation to media freedom and the individual right to access of information,” Al Jazeera said in a statement.
As is the case with Snapchat and other digital platforms, Al Jazeera’s Instagram channel will provide stories that cover important regional and international current affairs events that are of interest to Arab youth and general users of the platform.
Commenting on the launch, Dr Mostefa Souag, Al Jazeera Media Network’s acting director-general, said: “It is surprising that governments and global technology companies believe they can block access to media content and news material in today’s open information sphere. Al Jazeera Media Network has achieved great success in attracting millions of followers worldwide due to its professional coverage. We will not be deterred and will continue to produce and provide professional media content to Arab youth through various social media platforms.”
Al Jazeera’s followers on Instagram stand at 1.6mn followers, preceding all news channels in the Mena region. Instagram users stand at 700mn active users worldwide, inclusive of 400mn users of the platform’s stories feature.
Al Jazeera’s executive director of Digital, Dr Yaser Bishr, noted: “We launched our Instagram channel to reach out to our audiences with new and captivating content produced by young journalists from diverse backgrounds. This comes as part of Al Jazeera’s digital transformation strategy to reach users on all available platforms and to prove to the world that press freedom and access to information are basic right which regimes cannot take away as they did in the past.
“The content Al Jazeera is providing to its followers on Instagram is both carefully chosen and specifically produced that takes into account the nature of interaction and the speed of access to both credible information and current news.”
As part of its digital strategy, Al Jazeera continues to launch new digital channels and services in line with the rapid technological development witnessed by the media industry, the statement adds.
Channel’s link: https://www.instagram.com/aljazeeraarabic/
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