Qatar Airways gives Qatari musician global audience

Specially composed music by renowned Qatari musician and songwriter DanaAlfardan now welcomes passengers on board every Qatar Airways flightaround the world, the airline has announced.The musical work, titled ‘Sky’, was created to inspire passengers andhelp them relax as they board the airline’s fleet of aircraft and setthe mood and atmosphere for the rest of their journey, Qatar Airwayssaid in a press statement.The new composition follows the Qatari musician and vocalist’s earlierwork, ‘Art of Flight’, which accompanied the national carrier’s latesttelevision commercial featuring the innovative Qsuite. Dana Alfardan’s work blends rich strings, choral vocals and solos withtraditional Middle Eastern rhythms. Her music, ‘Sky’, is now played onevery aircraft as customers board and disembark, to make their flight amore “personalised and meaningful experience”, the statement noted.Qatar Airways senior vice-president (Marketing and CorporateCommunications) Salam al-Shawa said, “Ms Alfardan’s inspirational anduplifting music is the perfect partner for Qatar Airways, creating atranquil and inviting atmosphere to welcome our passengers on board ouraircraft to experience our award-winning five-star service.“As a Qatari, she is perfectly in tune with our culture and traditions,so we were delighted to be able to show our support for local talent andprovide a global stage for this wonderful musician to an amazinglydiverse worldwide audience, of every age and nationality.”Dana Alfardan said, “It’s a tremendous honour to be able to reach suchan incredible audience and to be able to represent my country andshowcase modern, contemporary Qatari music through Qatar Airways. I hopemy music helps bring people together through their shared experience oftaking a journey together.”As well as composing the music for Qatar Airways’ latest TV commercial,Dana Alfardan also composed ‘The Beginning’, the official theme song forHamad International Airport. Her latest album, ‘Sandstorm’, is alsofeatured on all Qatar Airways flights and can be listened through theairline’s in-flight entertainment system, Oryx One. Dana Alfardan is thefounder and CEO of DNA Records, Qatar’s first recording company. Herfirst critically-acclaimed album, ‘Paint’, was released in 2013. Shebelieves culture and heritage cannot be separated from the artisticprocess. She also hopes that by becoming more involved with musiciansfrom around the world, it will help establish a large-scale musicfestival in Qatar and lead to the growth of a serious music industry inthe country.Last month, she held the first full international concert programme ofher latest album, ‘Sandstorm’, which was performed by the esteemedLondon Metropolitan Orchestra in a sell-out show at the iconic TheatreRoyal Haymarket in London’s West End. Her contemporary classicalrepertoire received critical acclaim from members of the public, artspress and the UK music industry.