Qatar Airways’ $91.8bn investment in US highlighted in campaign

Qatar Airways’ $91.8bn investment in the American economy through its 332 American-made aircraft is highlighted in its latest TV commercial and social media campaign.

Highlighting Qatar Airways’ contribution to the US economy, the campaign takes its message directly to the American people — “Our success is also America’s shared success.”The campaign, seen by more than 8mn people on social media, cites independently-gathered data that clearly demonstrates the airline’s robust $91.8bn investment in the American economy through its 332 American-made aircraft. Qatar’s national carrier also directly supports nearly 123,000 American jobs and flies 3.1mn visitors to the US annually — visitors who helped pump an extra $4bn into the US economy in 2016 alone.Qatar Airways Group chief executive Akbar al-Baker said, “This commercial expresses how tremendously proud we are of the investment we have made, and continue to make every year, in the US economy. Our 332 American-made aircraft are testament to the faith we have in America, and in American-made products.“This year, our 20th anniversary, Qatar Airways was named ‘World’s Best Airline’ by Skytrax. This is due in large part to the strong and lasting partnership we have built with American companies, including Boeing, Gulfstream, GE, Honeywell and others, who have been instrumental in helping us deliver the high-quality product, for which we are known to our passengers around the world. Together with our American partners, we will continue to help strengthen the global aviation industry and America’s economy.“This commercial speaks directly to the hearts and minds of the American people. It eloquently expresses our firm belief that nothing great was ever built in isolation; and that together with our American partners, we will continue to invest in America’s future by building the greatest aircraft in the skies. Together, we will continue to soar to even higher heights.”Qatar Airways has developed strong relationships with its US partners, including Boeing, GE, and Gulfstream, who have been instrumental in helping the airline achieve the award-winning, high-quality product for which it is renowned. Large portions of the airline’s fleet are powered by engines made by US manufacturers. Additionally, US firms are major suppliers to Qatar Airways, which spent $6.1bn on US products in 2016 alone.Qatar Airways recently announced an order for two Boeing 747-8 Freighters and four 777-300ERs, valued at $2.16bn at list prices, a sign of the airline’s continued expansion and contribution to the US economy. The 747-8 Freighter gives cargo operators the lowest operating costs and best economics of any large freighter aircraft while providing enhanced environmental performance. It is optimised to provide greater revenue cargo-carrying capability than the 747-400, offering 16% more cargo volume while keeping its unique nose door. The award-winning airline was the first to operate the Boeing 787 in the Middle East, is a launch customer for the Boeing 777X, and has 20 Boeing 737 MAX aircraft on order. In 2016, the airline placed a record $18.6bn order for 30 Boeing 787-9 Dreamliners and 10 777-300ERs.Qatar’s national carrier is one of the world's fastest-growing airlines, operating one of the youngest fleets in the world. Now in its 20th year of operations, Qatar Airways has a modern fleet of more than 200 aircraft flying to business and leisure destinations across six continents.