Rayyan Natural Water has announced that it has officially revealed its
new brand identity, supported by a nationwide campaign, focusing on the
natural source that makes Rayyan water “unique from other local water
bottlers”.
“This is a pivotal moment in Rayyan’s history as we enhance our brand
identity to reflect our unique natural quality and elevate its status
among bottled water in Qatar,” said Khalifa Khaled al-Rabban, chairman
of Rayyan Natural Water and subsidiaries. “We are very proud to
introduce our new look and trust it will be positively received by
consumers as well.”
Rayyan Natural Water is described as Qatar’s only natural water producer.
Developed in conjunction with Y&R Doha, the new logo signifies the
natural purity that has been Rayyan’s key differentiator for nearly 35
years, the statement notes. Rayyan Natural Water is fresh, natural water
bottled at its source from an organic aquifer deep below the desert
surface in Qatar. To help tell this story, Rayyan collaborated with Doha
advertising agency 60 Degrees in developing the creative concept that
illustrates this natural source and serves as the focal point for the
nationwide campaign.
“As a local agency, 60 Degrees is understandably proud of adding the
renowned local brand, Rayyan, to our client portfolio. Our team has put
in a tremendous amount of work in helping re-position the brand through
the new identity and are proud to be a key part in telling Rayyan’s
narrative as the only natural water in Qatar,” said Roula Ayoub, 60
Degrees general manager.
In a statement, Rayyan Natural Water “continues to be resilient despite
the current blockade, producing over 1mn bottles of fresh water per day
and is a major contributor to local government initiatives to ensure
local water security”.
New-look water bottles.
