Rayyan launches new brand identity

Rayyan Natural Water has announced that it has officially revealed itsnew brand identity, supported by a nationwide campaign, focusing on thenatural source that makes Rayyan water “unique from other local waterbottlers”.“This is a pivotal moment in Rayyan’s history as we enhance our brandidentity to reflect our unique natural quality and elevate its statusamong bottled water in Qatar,” said Khalifa Khaled al-Rabban, chairmanof Rayyan Natural Water and subsidiaries. “We are very proud tointroduce our new look and trust it will be positively received by consumers as well.”Rayyan Natural Water is described as Qatar’s only natural water producer.Developed in conjunction with Y&R Doha, the new logo signifies thenatural purity that has been Rayyan’s key differentiator for nearly 35years, the statement notes. Rayyan Natural Water is fresh, natural waterbottled at its source from an organic aquifer deep below the desertsurface in Qatar. To help tell this story, Rayyan collaborated with Dohaadvertising agency 60 Degrees in developing the creative concept thatillustrates this natural source and serves as the focal point for thenationwide campaign.“As a local agency, 60 Degrees is understandably proud of adding therenowned local brand, Rayyan, to our client portfolio. Our team has putin a tremendous amount of work in helping re-position the brand throughthe new identity and are proud to be a key part in telling Rayyan’snarrative as the only natural water in Qatar,” said Roula Ayoub, 60Degrees general manager.In a statement, Rayyan Natural Water “continues to be resilient despitethe current blockade, producing over 1mn bottles of fresh water per dayand is a major contributor to local government initiatives to ensurelocal water security”.