LG Electronics (LG), a global leader and technology innovator in consumer electronics, held the grand opening of its premium brand showroom in City Center Doha on Monday.
Located on the first floor and spread across 433sqm, the shop has been renovated as per the latest LG premium brand shop guidelines to serve as a one-stop destination for customers, housing an expansive line-up of LG’s latest and innovative
consumer products.
Conceptualised with an intuitive layout, the new premium brand showroom is specifically designed to showcase LG’s cutting-edge technology from across different business units including Home Appliances, Home Entertainment, Mobile Communications, IT and Residential AC, providing a fully immersive hands-on experience. A complete portfolio of LG’s premium range of products is showcased within dedicated areas in the
showroom.
Speaking at the grand opening, Yong Geun Choi, president, LG Electronics, Gulf, said, “Consumer satisfaction is key for us at LG Electronics, and our premium brand showroom is an embodiment of our commitment to our customers in Qatar. This is further testament to our commitment to give every customer a holistic experience into our complete line-up. This milestone would not have been possible without having a long-term trustworthy partner like Video Home & Electronic Centre – Jumbo Electronics, whose team and management have been instrumental in LG’s
leadership in Qatar.”
The premium products that will be available soon at the premium brand shops include the new LG Signature products that were unveiled in CES 2018 at Las Vegas. LG Electronics won more than 90 awards at CES, leading the way with the coveted, official Engadget CES Best of the Best Awards, for LG Signature W7 OLED 4K TV complemented by a variety of best-of-show honours for the LG Signature Twinwash
washing machine.
Commenting on the occasion, Sajed Jassim Mohamed Sulaiman, vice chairman and managing director, Video Home & Electronic Centre – Jumbo Electronics said, “The opening of this premium showroom from LG is yet another indication of the robust retail sector Qatar has to offer. As LG expands, we will continue to ensure LG’s premium products are accessible and enjoyed by the avid Qatari consumer, and we look forward to the next chapter for the brand in Qatar.”
“LG aims to recreate unique experiences in Qatar by giving customers the opportunity to connect with the brand and the product. These product offerings by LG have come together to ensure “Life’s Good” for consumers by enhancing consumer touch-points and boosting local business development.”
Officials of LG Electronics and Video Home & Electronic Centre open the LG Brand Shop in City Center Doha.
