NBK staff undergo training to enhance customer service

Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has hosted ‘Our Passion — Best Customer Experience’ programme in Doha, allowing 165 staff and managers to have a dedicated, special training on the excellence of customer service.
This internal platform invests in ‘Customer Orientation’ training for all customer-facing employees.
‘Our Passion’ programme is part of a broader company objective to provide the best customer and employee experience in the region to ensure that it maintains its position as the market leader.
The aim of the programme was to engage and motivate employees as they play an equal role to the premier products themselves, in the brand’s success.
Participants were engaged with the growth objectives of the business and shown the importance of company performance in parallel to customer satisfaction.
Sheikh Faleh bin Nawaf al-Thani, operations director - auto, NBK Holding said: “Nasser Bin Khaled Automobiles and Mercedes-Benz give customers’ the utmost priority at all times. ‘Our Passion’ programme reflects the brand principles and values as we continue to strive towards improving operational processes, customer handling skills and communication.
“The moment customers’ step into our showroom, they feel the difference in the level of care and service. This is also enhanced in the aftersales stage, where we spare no effort to respond to the customers’ enquiries and questions, providing them the best possible experience.
“Driving excellence is what we seek to accomplish, to meet our motto “The Best or Nothing.” Excellence has no limits and we will continue to invest in our staff to exceed our clients’ expectations.”
Taking place over four days, the training included all sales, after-sales and support members who have direct interaction with customers.
The intensive training guided participants on the basic principles of the new Mercedes-Benz strategy, and how to apply Mercedes-Benz principles to accomplish the best results, reflecting the brand identity of excellence and satisfaction.
The training included an analysis of the status of customer service experience and how to take it into the next level.
It is based on actual staff experience with customers to reflect the real needs of every market, in line with Mercedes-Benz global sales strategy.
Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.