Brighto Paints launches products in Project Qatar

Asian paint conglomerate Brighto Paints has officially launched its products at the opening of the four-day Project Qatar 2018, offering world-class and high-quality paints to the Qatari market.
The launch ceremony was led by Brighto Paints marketing director Khawaja Zain Ejaz Sikka in the presence of Hamad Abdul Rahman al-Muftah, who represented Unique Trading Company chairman Abdul Rahman Mohamed al-Muftah, and Pakistan ambassador Shahzad Ahmad, as well as other senior officials.
Brighto Paints operates cutting-edge manufacturing plants in Pakistan and the UAE, and has an active research and development division responsible for delivering advancements in all-weather oil and water-based paints, primers, emulsions, and specialised products such as putty, fillers, primers, wood finishes and textured finishes.
The company also retails painting technology such as automated applicators and associated products. Brighto Paints creates products that are inspired by nature. This extends to colour customisation, as well as the materials used.
The company is one of the leading manufacturers in Asia, offering lead-free paint products and has won global awards. Major achievements include customisable automated machines and associated products. The launch event, held at Brighto Paints’ booth at Project Qatar, came in the wake of a signing ceremony held in February between Sikka and Unique Trading Company chairman Abdul Rahman Mohamed al-Muftah, making Unique Trading the main distributor and exclusive agent of Brighto Paints in Qatar. The company has extensive local capacity to support the partnership, including dedicated warehousing, talented sales team, and strong relationships in Qatar.
During the signing ceremony, Unique was represented by general manager Imran Rafiqe and Business Development manager Abdul Ahad Khan, while Brighto Paints was represented by Country Sales manager Aqueel Ahmed Khokar and Business Development head Mohamed Bilal Mughal.
Al-Muftah said, “Qatar is in a very determined phase of its development in terms of infrastructure projects, as well as in welcoming new investments, along with talent from all over the world. This demands innovation and the ability to deliver value, durability and quality. Brighto Paints’ reputation and product diversity will position the brand well in this competitive landscape.”
According to Sikka, Brighto Paints is confident that Unique Trading “will be able to position the brand as a preferred partner in this development cycle.”
“Brighto Paints approaches product development by using the latest technologies and sourcing the best ecologically neutral materials wherever possible. Our ethos is to provide affordable and responsible alternatives to the market.”
Speaking to Gulf Times on the sidelines of Project Qatar yesterday, Sikka said: “We are bringing to Qatar a special product – ‘Brighto Stain Free’, a unique, eco-friendly paint that is capable of repelling all types of stains.
Compared to oil-based paints, Brighto Stain Free is 100% water-based and is a low-VOC (volatile organic compounds) paint.
“Qatar offers many opportunities to foreign investors and companies such as Brighto Paints, and we would like to participate in these opportunities.
After the economic blockade, the company had the chance to contribute to the Qatari economy by addressing the needs of the local market.”
Rafique added: “Majority of our products is already available in the country and the remaining products are on the way. We are in a process of getting the approvals from the Ministry of Municipality and Environment and our products have been given to ACES for third party certification."