The store’s opening ceremony was attended by German ambassador Hans-Udo Muzel, Fifty One East chairman and managing director Bader Abdullah al-Darwish, Darwish Holding vice-chairman Saoud Abdullah al-Darwish, BSH T-MEA-CIS region head Norbert Klein, and BSH Home Appliances FZE CEO Tomas Alonso, as well as guests and VIP clients.
Bader Abdullah al-Darwish said, “We are proud to open the new Bosch store in Lagoona Mall. Fifty One East has been providing unparalleled service to its loyal clientele for almost 70 years, and we continue to strengthen a legacy of excellence that we have nurtured over the years in Qatar with our partner Bosch.
“I would like to take this opportunity to thank once again Dr Karsten Ottenberg, BSH Hausgerate GmbH’s chairman of the board of management and chief executive officer, for the award we received back in March this year, acknowledging Fifty One East’s outstanding performance.
“Moving forward, our focus will remain on delivering high-quality products that match our ethos to provide the best to our customers.”
Alonso added: “The launch of our new store builds upon the success of our partnership with one of Qatar’s leading distributors. We have confidence that Bosch appliances deliver the highest quality and energy efficiency to discerning customers who are looking for quality of design and product integrity, and that our customers will find what they are looking for in our Lagoona Mall store.”
Bosch Home Appliances is the largest home appliances manufacturer in Europe. Bosch’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes Bosch the only full-range provider of home appliances.
In 2014, Bosch opened its dedicated store along Salwa Road to meet the increasing demand of the people of Qatar on reliable and trustworthy home appliances.
The new store in Lagoona Mall reiterates the strong collaboration between the two entities and provides shoppers with easy access to the wide range of products that meet their daily needs.
