Monoprix Qatar launches communication campaign

Monoprix Qatar has launched a new communication initiative that “is set to engage the interest of its ever-growing customer base”. The major French retail chain, which has marked its presence at Palm Towers in West Bay since opening its doors in 2013 and with the largest Monoprix at Doha Festival City, has drawn inspiration from its devoted fans to create the ‘I Love My Monoprix’ campaign. The campaign is built around an integral commitment of Monoprix Qatar to caring for the health and well-being of its customers, according to a press statement.Utilising the full power of a versatile mix of media channels, the ‘I Love My Monoprix’ campaign gives voice to a myriad of reasons why customers love the brand while enticing those who are yet to interact with Monoprix to experience the best of what Monoprix Qatar offers, the statement notes. It also lets customers know that the Monoprix family is growing with new locations coming up, some of them being in major shopping and tourism destinations in Qatar. The campaign was launched by creating a fully engaged in-store experience. Staff members at Monoprix sported T-shirts and other branded accessories that reinforced the message.Taking the campaign beyond Monoprix’s doors, a wide range of touch points located on flags, in window display and in store carried branded communication material, thereby spreading the ‘I Love My Monoprix’ message “far and wide”. Harnessing the strength of social media and press relations, a special bloggers’ and media breakfast event was held at Monoprix Doha Festival City. Bloggers and members of the press were treated to a number of interactive activities in-store designed especially to enable them to capture different elements of the campaign. A highlight of the in-store events is the introduction of the friendly, red, heart-shaped ‘I Love My Monoprix’ mascot, which will “add to the lively entertainment at the popular store”, the statement adds.Commenting on the campaign launch, Monoprix regional general manager Sebastien Farhat said: “From a Monoprix perspective, we have pledged to bring the very best in terms of food retailing with household items, perfumes, cosmetics and gifts and place them at the fingertips of our customers. We are pleased to say we have kept this promise. From a customer perspective, we know they have opinions about what makes them love our brand and what draws them to Monoprix. In this campaign, we bring both elements together, and carry out that conversation on media space.”