The wait is almost over! The teasers for fabric for Summer collections 2019 are out as are the billboards. And this time it doesn’t just say lawn, it says silk and chiffon too. Also there’s nothing controversial about any of the campaigns taking over Pakistan this year, unlike previous few years where even a brand like Sana Safinaz was under scrutiny for Muzlin collection, featuring African people in the background. There are people starving and then there are people buying designer lawn. The prices have definitely gone higher but are they worth it?
There are six seasons in Pakistan, including Spring, Summer, Winter, Autumn, Shaadi and Lawn season. Here’s to the big guns of lawn, making sophisticated moves as they tap the vast market. Despite the umpteen designers who’ve signed up with umpteen textile mills with vast resources at their disposal, the event of the year remains the lawn of these three designers. With their campaign on the hook and their collection almost in the market, we can see that no one has really put in the kind of effort, they have into their fabric or campaigns. The loyalists keep coming back for the quality; and these designers ensure pure silk and pure chiffon, not synthetic material and the lawn itself wears well and lasts.
Brace yourself and head to their stores, you’ll need some water on hand, because there’s going to be traffic jams and never before witnessed stampedes.
Bisou Bisou!
Zara Shahjahan
The very summery ‘Jahan’ from Zara Shahjahan’s upcoming lawn line takes inspiration from the hues of Marrakesh. Its featuring timeless florals fashioned into a layered design and making a statement with its Moroccan colour palette. Zara’s trademark motifs can be seen meshed with local flowers like Persian rose. Subtle hues, pastels, every flowing chiffon dupattas and flared trousers – all too summery for a day-out!
Elan
Elan has taken its signature aesthetic a step further and brought fashion back into lawn. Attention to detail in prints with western cuts featuring gowns rather than conventional shalwar kameez is a statement. Redefining the purveyor of subtleness ‘in-between’ going creative and experimenting with looks has won millennials over the period of time. Psychedelic taffeta prints in saturated colours, blending together the finest cuts and western craftmaship of Elan and the extravagant touch of animalier. The looks are perfect for formal evening shenanigans. Bold colours on the exaggerated print turn more flamboyant with golden buttons on the front panels of the long shirt dress. The most interesting detail belt with jewel toned floral motif.
Zainab Chottani
Zainab’s luxe lawn range encapsulates the cheerfulness of spring with a vibrant colour palette and bold prints along with a few subtle shades to keep up with the heat of Pakistani summer. The campaign for the collection has been shot at the breathtaking landscape of Cameron Highlands in Malaysia.
Be it giving the shades of resort collection or sequin drenched silhoettes, Zainab is all about details, and for her the saturated colours is a resounding yes!
Looking at the designs, Zainab Chottani has celebrated the wonders of nature by depicting blooming flora and fauna with earthy tones and warm hues. Produced on the finest of lawn fabrics and woven jacquards, the designer has played with her exquisite signature style to create a premium capsule collection of exquisite 20 designs. Mixing and matching and bursting with colours!
