Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover vehicles in Qatar, has opened the automotive brand’s state-of-the-art, multi-level and biggest sales showroom in the world in Lusail City. The 7,800sqm flagship facility offers "a creative and innovative experience, and space at the intersection of technology and design, tailored around the ever-evolving needs of loyal customers".
The launch event was attended by HE the Minister of Commerce and Industry Ali bin Ahmed al-Kuwari, British ambassador Ajay Sharma, Alfardan Group chairman Hussain Ibrahim Alfardan, Qatar National Tourism Council secretary-general and Qatar Airways Group chief executive HE Akbar al-Baker, Alfardan Group vice-chairman and president of Alfardan Jewellery Ali Alfardan, Alfardan Group president and CEO Omar Hussain Alfardan, Jaguar Land Rover CEO Professor Dr Ralf Speth and other dignitaries and guests.
The Jaguar Land Rover showroom is located at Burj Alfardan, which intertwines contemporary architecture with tech-powered, cutting-edge facilities in Lusail City – itself a model of modern, sustainable, and cultural lifestyles and living experiences.
“For any business as much as for ours, customer trust is the key and cornerstone to unlocking future-proof growth avenues and prosperity. This showroom is a launch pad for automotive craftsmanship at its best, an intersection of innovation, design and technology built around our customers’ needs and expectations, which have long pivoted our drive for expansion and progress in the market and beyond,” Omar Hussain Alfardan said.
HE Ali bin Ahmed al- Kuwari, Hussain Ibrahim Alfardan, Omar Hussain Alfardan and Professor Dr Ralf Speth at the official launch of the showroom
Alfardan Group chairman Hussain Ibrahim Alfardan with Qatar National Tourism Council secretary-general and Qatar Airways Group chief executive HE Akbar al-Baker at the opening of the world's biggest multi-level Jaguar Land Rover showroom.
“It is, equally, a token of success, crowning and celebrating our unique and constantly evolving our partnership with Jaguar Land Rover in Qatar, and reflecting our deeply rooted commitment to this iconic automotive brand,” he stressed.
The showroom is located at Burj Alfardan, which intertwines contemporary architecture with tech-powered, cutting-edge facilities in Lusail City – itself a model of modern, sustainable and cultural lifestyles and living experiences. “On this occasion, we are delighted to announce yet another milestone in this direction: the launch of the Mena region’s first Special Vehicle Centre out of this very showroom, in Qatar, a landmark of this automotive craftsmanship and unprecedented experience for our loyal customers,” the Alfardan Group president and CEO added.
A variety of Range Rover, Land Rover and Jaguar vehicles are on display at the new showroom in Burj Alfardan
A variety of classic cars on show at the new Jaguar Land Rover showroom.
The showroom also houses several classic cars
The showroom boasts of state-of-the-art lighting systems, pioneering vehicle design personalisation studios and luxurious customer lounges in "a creative, passionate and welcoming space for auto enthusiasts and loyal clientele, giving a strong sense of belongingness", a press statement notes.
The new facility "is equally a strong reflection of Alfardan Premier Motors’ commitment to building and strengthening its relationships with its customers in Qatar, and to solidifying and growing its partnership with Jaguar Land Rover in line with the local market’s evolving vision and ambitions", the statement adds.
Alfardan Group president and CEO Omar Hussain Alfardan accompanies HE the Minister of Commerce and Industry Ali bin Ahmed al- Kuwari on a tour of the different levels of the new Jaguar Land Rover showroom
The VIPs and dignitaries touring the different section and levels of the showroom.
“The unveiling (of this showroom) marks a magnificent effort from Omar Alfardan and his team at Alfardan Premier Motors and comes as proof of their relentless drive for excellence in service standards in Qatar,” Dr Speth said. “Here we see a showroom that is worthy of the Jaguar and Land Rover names, led by our ARCH standard to provide an experience that our customers will love for life.
“Innovation in design, engineering and technology has always been at the core of our business. Every day, I am proud to see how autonomous, connected, electrified and shared vehicles – what we at Jaguar Land Rover call ‘ACES’, are being realised,” he noted. “This new flagship facility embraces all of these latest innovations, and is a fitting home for our fantastic range of Jaguar and Land Rover vehicles, including electric and hybrid models.”
Alfardan Premier Motors’ Special Vehicle Centre will offer Jaguar Land Rover loyal and new customers a bespoke experience at the intersection of luxury, technology and design, giving them an ultimate driving experience matching their needs.
Members of the London Fanfare Trumpets, a civilian trumpet fanfare team, perform at the opening of the new showroom.
The showroom itself will house the all-new and flagship Jaguar Land Rover product line-up, which includes the Jaguar XJ, XF, XE, F-PACE, E-PACE and F-TYPE. The Land Rover line-up will feature the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Land Rover Discovery and Land Rover Discovery Sport.
Joining this impressive product line-up in the near future will be the region’s adored legacy off-road vehicle, the iconic Land Rover Defender.
The showroom houses the all-new and flagship Jaguar Land Rover product line-up, and other vehicles
The new-generation Defender will be revealed globally in the latter half of 2019; building on the model’s 70-year legacy, the flagship Defender model, much anticipated by auto aficionados, will feature high-performance advancements and tech-powered upgrades, embodying ultimate comfort, luxury and grit in driving experiences at once.
“This showroom is the largest in the world for Jaguar Land Rover; a reflection that was born from our passion to revolutionise the customer experience not only in the region, but the world over, so that the Alfardan Premier Motors name continues to be synonymous with unmatched sales and after-sales services,” said Alfardan Premier Motors general manager Samer Bou Dargham.
“In the next chapter of our journey, we will continue to expand our portfolio toward offering a suite of exclusive, tailor-made services to meet our new and loyal customers’ evolving needs and aspirations,” he added.
Built to the new Jaguar Land Rover global ARCH standard, the showroom features distinct architectural touches that were designed around comfortable, enriching customer experiences beyond showcasing the brands’ line-ups, and into an immersive space and platform.
In keeping pace with Jaguar Land Rover’s model roll-out over the coming years, the new facility space was also designed to accommodate the expanded line-up from both brands, as well as future editions expected to join their range. This includes the all-new Defender and electric vehicles.
In a first-of-its-kind automotive design experience offered by Alfardan Premier Motors to auto enthusiasts, customers looking for the ultimate in bespoke customisation of their new vehicles will be invited to enjoy the use of the new Personalisation Studio to add personal touches to their new vehicles, and to make use of the state-of-the-art configuration tables and accessories’ walls.
Alfardan Premier Motors will also be dedicating a showroom for approved pre-owned vehicles from Jaguar and Land Rover, designed against rigorous Qatari servicing and maintenance quality standards adopted by both brands, and offering pre-owned motorists the same peace of mind they would enjoy when purchasing a new model.
Along with dedicated spaces for a wide collection of accessories, the showroom also houses a relaxing lounge area for customers that invites them into the Alfardan Premier Motors community and world throughout their showroom experience.
Customers will also get to see a range of Jaguar Land Rover premium lifestyle branded goods and merchandise that have been carefully designed with the same meticulous attention to detail that goes into designing and developing Jaguar Land Rover range of vehicles.
When the time comes to take the keys, the facility has dedicated private bays for the vehicles’ handover to customers.
Established in 1997, Alfardan Premier Motors captured a significant and growing share of the local market built on the company’s customer service focus. The modern and well-equipped showrooms and aftersales facilities allow Alfardan Premier Motors to address fully all the requirements of its demanding and esteemed clientele.
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
