Saleh Al Hamad Al Mana Co, the authorised distributor of Nissan in Qatar, has opened its newly-renovated showroom at Al Yarmouk Petrol Station in Bin Omran. 
The state-of-the-art showroom is part of Nissan’s global strategy to transform all showrooms and service centres to meet the retail concept.
Martin Aherne, general manager Automotive, said: “We are delighted to announce the re-opening of this 3S facility, which is based on the new Nissan retail concept. This is the second step of our plans in Qatar after Al Khor branch. It takes our facilities into the next level and enables our team to offer superior customer experiences. 
“We are confident that this modern showroom, service centre and genuine parts department will add great value to our brand and will be more convenient to our customers. Saleh Al Hamad Al Mana Co is committed to the best modern practices that give back to our customers. This occasion marks a big milestone for the long-standing partnerships between our company and Nissan.”
He added: “With customers expecting a more digital and customised experience, we are glad to respond to their needs and open this new facility that is second to none. The overarching aim of the new Nissan retail concepts is to improve all aspects of customer experience – from the minute they arrive at a Nissan-brand dealer until the moment they drive away in their new Nissan vehicle or receive their service.”
Thierry Sabbagh, managing director, Nissan Middle East, added: “The new Nissan retail concepts have been introduced in response to the diversification we have witnessed in customer expectations and lifestyles globally and across the region. We recognise that the relationship between dealers and customers is changing, with customers expecting an unprecedented experience. Therefore, we are proud to introduce this new retail concept in Qatar that delivers improved, exciting and diverse customer experiences before, during and after sale.”
With a strong network of four showrooms across Qatar, the Bin Omran showroom is the second after Al Khor Branch that will be transformed in the near future under the new Nissan Retail Concept. The showrooms of Nissan are located at Salwa Road, Al Sadd, Barwa Commercial Avenue (new and used-authorised cars), Al Khor, and most recently renovated Bin Omran, giving customers easy access and reach to Nissan showrooms and service centres. 
The showroom also incorporates the Nissan brand’s key elements, such as Nissan Intelligent Mobility. The vast, open showroom floor plan is designed to ensure customers are comfortable while browsing. 
The relaxing space enables heightened comfort, demonstrating the brand’s commitment to its customers.
The Bin Omran showroom welcomes customers Saturday to Thursday from 8am to 8pm, and on Fridays from 4pm to 8pm.