Vodafone and JogoTech partner to drive smart retail in Qatar

Vodafone Qatar and Spanish smart systems specialists JogoTech have partnered to drive the digital transformation of Qatar’s retail industry. Using its world class network coupled with its Internet of Things (IoT) expertise, Vodafone Qatar will exclusively offer retailers in Qatar JogoTech’s digital fitting room solution- JogoRoom, which links a retailer’s web presence to their physical store.  The digital fitting room has been designed around an IoT digital mirror, which allows a shopper to scan the barcode on clothes tags in the fitting room and then contact shop floor staff directly from the mirror, through a digital watch, to request different sizes or colours. The mirror will also suggest additional clothes to complement the original choice and the items added to the shopping cart can be paid for from the shopper’s mobile without the need to leave the fitting room. Moreover, the JogoRoom system provides retails with critical analytics, stock control and in-store management facilities, such as the ability to assign requests from the fitting rooms to different zones on the shop floor, or to different assistants’ digital watches. The digital fitting room was experienced by thousands of visitors at Vodafone’s pavilion during Qitcom 2019. Major retailers including Mango, Zara and Massimo Dutti have already rolled out the digital fitting rooms in several of their flagship stores across the world. Mahday Saad al-Hebabi, Vodafone Qatar Business Services director said, “Our partnership with JogoTech reflects our commitment to pioneer digital innovation in Qatar and to help businesses succeed in a digital world. “In the competitive retail industry, the ability to deepen engagement with customers, cross-sell, speed-up the in-store experience and optimise business operations could be transformative for any retailer.”JogoTech CEO Gonzalo Martín said, “We are proud to partner with Vodafone Qatar on supporting the retail industry in Qatar to thrive. We were delighted for the opportunity to showcase the digital fitting room during Qitcom 2019 that demonstrated how a retailer’s digital and physical presence comes together.”