Ooredoo, Mozark partner to deliver seamless, enhanced digital experience at first-ever 5G World Cup

Ooredoo, the Official Middle East & Africa Telecommunications Operator of FIFA World Cup Qatar 2022, accomplished successful delivery of a unique, seamless and vastly enhanced digital experience for the world’s biggest sporting event through a partnership with Singapore-based Mozark, a global digital experience company.Mozark's innovative platform simultaneously measured mobile app and network operation in order to provide a unique understanding of external factors affecting service delivery and performance and allow for the provision of real-time quality enhancements.Thani al-Malki, executive director, Business at Ooredoo, said: "We have a strategic commitment to finding, establishing, and developing partnerships with world-leading technology providers, in line with our promise to upgrade our customers’ worlds. Innovation, as a key driver of development, is a means by which we can continuously enhance our performance, and working with Mozark’s innovative solution enabled us to deliver a vastly enhanced fan experience at the world’s greatest sporting event.”Mozark focuses on and measures the real-user experience via monitoring real devices connected to real networks and using their AI and machine learning-based engine to obtain insights.Through autonomous kits deployed at designated locations such as VIP areas and fan zones, Mozark was able to survey Ooredoo’s 4G and 5G networks, as well as the most-used social media apps, in real-time and on a global scale, identifying irregularities and enabling the operator the opportunity to rapidly take corrective action.Kartik Raja, co-CEO at Mozark, said: "We are thrilled to partner with Ooredoo. The company is a game-changer looking to deliver an ever-improving digital experience, challenging and allowing us to enhance our platform through regular feedback and iterations. This is a win-win situation that we hope to replicate and enhance in the future.”