In order to better support organisations and individuals during the Covid-19 crisis, Stenden University Qatar has started delivering free professional training and development webinars.
The first webinar on ‘Digital Marketing during Crisis’ was led by Dr Ilijana Petrovska, marketing professor and Mohamed Yusuf, an alumnus and digital marketing professional.
They gave insights into some of the most effective digital marketing strategies, which organisations can use during times of turbulence.
The participants could learn more about the techniques used by organisations in engaging various audiences such as the use of social media, influencers, and hashtags across a number of industries.
Sessions of online short courses on related digital marketing topics are to follow.
Another webinar on Business English Communications was delivered to a number of local and international participants, who were looking at improving their level of Business English during the ‘Stay at Home’ period.
The online course for Business English Communications will continue to be offered during the month of Ramadan at a special price. The university also offered a free webinar on ‘Leading during Turbulent Times’.
Business management professor Dr Anu Jossan presented some of the main challenges faced by leaders during the Covid-19 crisis.
Dr Shiban Khan, a business management professional, introduced the most pertinent and effective leadership styles which can be adopted during a crisis.
As a result of the increased interest, Stenden University Qatar will continue offering courses on leadership in the upcoming weeks.
Anyone interested in joining the webinars and the courses can visit the university website to register.
The university believes that the development of personal skills is of utmost importance and will provide individuals with a competitive advantage once the crisis is over.
The upcoming webinars would include topics such as Business English Communication, Leading during Turbulent Times, Selling during Crisis, Emotional Intelligence, and Digital Marketing.
Stenden University Qatar was established in 2000 under the chairmanship of HE Sheikh Faisal Bin Qassim al-Thani and NHL Stende University of Applied Sciences in the Netherlands.
Stenden University Qatar delivers internationally accredited and recognised Bachelor’s degrees in the fields of International Hospitality Management, International Business, and Tourism Management and Master’s Degrees in International Leisure, Tourism and Events Management and in International Hospitality and Service Management.
Programmes are accredited by the Ministry of Education in the Netherlands, by the Ministry of Education and Higher Education in Qatar, and by the THE-ICE.
The main campus of NHL Stenden is located in Leeuwarden, the Netherlands with campuses abroad in Qatar, Bali (Indonesia), Bangkok (Thailand) and Port Alfred (South Africa).
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