The second edition of the "Al Jazeera conference: AI in Media", organised by the Al Jazeera Media Institute, concluded Sunday with the participation of experts and specialists in media and technology.The two-day conference hosted in-depth discussions on the role of artificial intelligence (AI) in advancing the media industry, improving content quality, and analysing big data. It also addressed the challenges posed by the use of AI in media.Participants, including representatives from global media and technology institutions, shared their experiences with technological advancements in recent years, focusing specifically on AI applications.Speaking to the Qatar News Agency (QNA), Director of the Cybersecurity Strategies and Policies Department at the National Cybersecurity Agency, Abdulrahman Mohammed al-Shafi, emphasised the importance of engaging with technology and leveraging its potential while remaining cautious of associated risks.He highlighted the dangers of deepfakes, misinformation campaigns, and the spread of false information.Assistant Professor at Doha University of Science and Technology, Dr Amani al-Abd, told the QNA that media organisations can benefit significantly from AI tools, particularly in understanding public trends.However, she cautioned against overreliance on AI, noting the risks of disseminating non-credible news and data.Dr al-Abd underscored the importance of viewing AI as a complementary tool rather than a replacement for human expertise, emphasising the need to preserve the role of human professionals in the media ecosystem.The conference included a technical exhibition featuring companies specialising in AI applications for product and service development.This provided attendees with an opportunity to explore the latest technological innovations in the field.Director of Engagement and Audience Growth at Al Jazeera 360, Murad Hassan, highlighted the significance of participating in the exhibition to exchange experiences, particularly regarding AI's role in the platforms operations.He noted that Al Jazeera 360, launched in mid-September, has introduced unique features, including its proprietary servers that allow unrestricted audience access to content.The platform also plans to expand globally by translating Al Jazeera's archive into English and broadcasting English-language documentaries, programmes, and investigations, reflecting the networks commitment to reaching broader audiences worldwide.On the final day, the conference featured two key sessions.The first, titled "Artificial Intelligence in Newsrooms: Pioneering Experiences", included prominent speakers such as Director of Products and Artificial Intelligence Services at the Associated Press, Troy Thibodeau; Reuters Imagine executive director David Wilkinson; vice-president of Artificial Intelligence for Content at ArcXP at the *Washington Post Joey Marburger; and chief executive of No Border, journalist, and entrepreneur Takashi Osugi.The session showcased successful applications of AI in global media organisations, such as Reuters, the *Washington Post, the Associated Press, and News Without Borders.It underscored the transformative role of AI in enhancing journalistic performance and modernising media practices.The second session explored findings from the Al Jazeera Fellowship, which focused on AI's impact on journalism, the challenges it presents, and the opportunities it offers for advancing journalistic practices.Presentations included "Using Artificial Intelligence Techniques to Verify False and Misleading Information During the 2023 Gaza War" by Bakr Abdul Haq, founder and director of the Palestinian Observatory "Tahaqaq"; "Evaluating Artificial Intelligence in Producing Political News: Original Artificial Intelligence News as a Model" by Syrian journalist Kawthar Saleh; and "Employing Artificial Intelligence in Data Journalism" by Bassam al-Shamiri, Yemeni journalist and trainer.A special session was held to examine future challenges for media in light of increasing reliance on technology for content creation and dissemination.Topics included addressing cybersecurity concerns and adapting educational and training curricula to keep pace with technological advancements.The conference concluded with two workshops.Abran Maldonado, ambassador of OpenAI, presented cutting-edge tools for multimedia video production, AI agents, and advanced video editing.Mohamed Ajaz from Al Jazeera Media Network led a workshop on using AI within the organisation, focusing on opportunities for growth and risk mitigation.