Doha Festival City (DHFC) has announced the launch of a first-of-its-kind Festival Fashion TV (FFTV), featuring Mexican model and actress Yezenia Navarro in its first episode.
The new FFTV series features a host of renowned fashion personalities in a challenge to choose a complete outfit for a specific occasion from the myriad of brands available at DHFC.
FFTV is broadcast on DHFC’s YouTube channel and IGTV featuring a new challenge and fashion figure every week. The first FFTV episode featured Navarro, who took the challenge to select a summer outfit suitable for a casual weekend lunch with her friends from Sfera for no more than QR500.
After discovering a variety of options available at the store, the style icon and previous Mrs Universe 2014 (1st RU), Yezenia chose a blouse for QR185 and a skirt for QR249.
“DHFC is pleased to provide innovative platforms to support shoppers select the best and latest fashion collections from their favourite brands at the mall. Every week, we will take shoppers on a virtual journey showcasing available fashion options at DHFC. In partnership with popular fashion figures from the community, FFTV will provide insight and tips for shoppers to make informed choices once they visit the mall,” DHFC general manager Robert Hall said in a statement.
FFTV allows shoppers to become real trendsetters, whether they are a student on a budget, a professional looking to revamp their style or a socialite who needs a brand-new closet. Participating fashion personalities will get the opportunity to showcase their expertise, whilst providing the audience with tips that will help them select their favourite fashion outfits from DHFC’s plethora of fashion brands.
The second episode of FFTV will broadcast on August 16 where TV presenter Crystal Tannoury will be challenged to choose an outfit for under QR500 from Girls on Film (Collezione). On August 23, FFTV third episode will see beIN Sports anchor Shaima al-Hammadi challenged to choose her best on-a-budget outfit from Anotah store at DHFC.
DHFC opening hours are from Saturday to Wednesday between 10am and 10 pm, and from Thursday to Friday between 10am and 11pm. Children under 12 are still excluded from entering the mall.
In line with the preventative measures set out by the authorities, DHFC has introduced stringent health and safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitisation operations during mall trading hours, 127 hand sanitising stations installed in the areas that have commonly touched surfaces.
To watch the first episode of Festival Fashion TV, visit: https://youtu.be/wWtwDmhuAL0.
All episodes will be broadcast on DHFC’s YouTube channel every Sunday at 7pm on: https://www.youtube.com/user/DohaFestivalCity/featured.
The first FFTV episode featured Mexican model and actress Yezenia Navarro.
