Huawei continues to drive change in consumer behavior and personal fitness
January 19 2021 06:07 PM

Powered mainly by their smartphone, consumers now download various fitness apps to get their workouts done and health apps to keep track of their progress. One example is how they can use the HUAWEI Mate 40 Pro along with Huawei Health app to have an idea of how many steps they take and how many calories are burnt. This is further complemented by smart wearables like the HUAWEI WATCH GT 2 Pro Moon Phase collection, which tracks all the important data from various workouts which is then stored in the Huawei Health app. The HUAWEI WATCH GT 2 Pro Moon Phase collection is capable of tracking data from various types of workouts such as swimming, running, elliptical machine and more. It also provides users with pre-installed jogging courses. The success of this can be noted by the increasing popularity of smart wearables especially Huawei’s lineup.


According to IDC’s report for Q2 of 2020, Huawei ranked at the top globally for wrist wearables and second for watches in the global market share. In addition to all this, immersive audio solutions, the likes of the HUAWEI FreeBuds Pro for example, further enhance the audio experience while working out. Complemented by Huawei Music, consumers can enjoy workout motivational music at the gym or while out for a run, while the HUAWEI Sound X Bluetooth speaker creates the perfect ambient environment at home Yoga or Pilates sessions.


This synergy between smartphones, wearables and cloud services is a result of Huawei’s work into building its inter-connected ecosystem, which is all connected under one HUAWEI ID, allowing for a smarter experience when carrying out daily tasks.


On the other hand, social media plays a vital role for consumers as well. Apart from being able to find various gyms or workout sources, consumers now have a platform to share their progress. This not only enables them to find a communal sense, but also helps in creating a feeling of achievement and encouragement. Additionally, consumers can now also download various fitness apps, through platforms like HUAWEI AppGallery and Petal Search, that gives them workout routines and plans according to their needs.


Technology has certainly revolutionized the fitness industry, from multiple perspectives. Both for business owners and consumers, the change brought about by smartphones, internet, apps and connected devices, takes a whole new perspective to the industry and there is no end to how much further this can evolve.

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