The United States' exports of cheese to Qatar accounted for 803 tonnes, worth over $4.4mn, in 2020, according to the USA Cheese Guild, managed by the US Dairy Export Council.
US' exports of cheese to the Middle East during 2020 was estimated at over 16,800 tonnes, worth $76mn, says the Guild report.
In total, the United States produces nearly 6mn tonnes a year, which is more than France, Italy, and Switzerland combined.
The USA Cheese Guild, responsible for showcasing the creativity and versatility of the US cheese industry, said it witnessed “steady” growth in the demand for cheese from the USA in Qatar and the wider Middle East “thanks to intensive awareness and trade campaigns and increasing consumer demand for new, innovative, flavourful, healthy, natural and convenient foods.”
In recent years, the Guild featured a range of US cheesemakers to the region, resulting in “significant inroads” into the retail segment with several USA cheeses now available on shelves and deli counters of major supermarket chains in the Middle East.
Chef Antonio El Khoury, director, Culinary Programs (Mena) for the USA Cheese Guild, said, "The popularity of USA cheese is a testament to its quality and varieties that suit every taste. With more than 1,000 types of cheese, there are many ways to consume USA cheeses. It is enjoyed around the world as a stand-alone food, as well as a versatile ingredient in food applications to suit every part of the day."
As part of the organisation’s drive to showcase the range of high-quality cheeses available, and the new and exciting ways of using them in fusion and local cuisine, the USA Cheese Guild has undertaken a unique and multi-faceted educational approach to showcase the quality, taste, health and nutrition of USA cheese.
The USA Cheese Guild has collaborated with several organisations in the Middle East. These have included a culinary scholarship to allow young chefs to study, work and learn more about USA cheese in Dubai through the International Centre for Culinary Arts (ICCA) Dubai and the Emirates Culinary Guild.
In addition to the extensive educational programmes, a range of in-store activations to build consumer awareness has been launched, while participation at the forthcoming Gulfood in Dubai is further underscoring the USA cheese community's commitment to the region.
“The United States has a rich and diverse history of cheesemaking, including cream cheese, Monterey Jack, and Colby Jack often referred to as American Originals. However, thanks to a combination of new and old techniques, cheesemakers in the United States also produce some of the most sought-after and award-winning varieties on the market.
“The United States has evolved into a robust cheesemaking community which incorporates a diverse range of flavours and textures. From some of the most extensive cheese-producing facilities in the world to small artisanal makers, the cheese community in the United States produces an astounding variety of award-winning cheeses of exceptional flavour, texture, and quality,” the Guild said.