The "frontline retailer of the region", LuLu Hypermarket, is hosting the third edition of 'Let's Eatalian - Authentically Italian Products Promotion in Qatar 2020-2021' in co-operation with the Italian Trade Agency (ITA), the Italian Ministry of Foreign Affairs and International Co-operation and Trade Promotion Section of the Italian embassy in Qatar.
The event was officially inaugurated at LuLu Hypermarket, Al Gharafa branch, by Italian ambassador to Qatar Alessandro Prunas in the presence of Italian trade commissioner to Qatar Giosafat Rigano, regional director of LuLu Hypermarket Shaijan M O, regional manager Shanavas P M, officials from ITA, the Italian embassy and LuLu Hypermarket, and other dignitaries.
This is the third quarterly edition of the promotion, in accordance with an agreement signed in July 2020 between the ITA and LuLu Hypermarket. Under this agreement, the "great vision of ITA and the Italian embassy is being manifested through LuLu Hypermarket in four editions", according to a press statement.
The festival showcases a wide range of Italian products at "highly modest prices" through all stores of LuLu. The promotional campaign mainly celebrates Italian excellence in the food sector, including products such as canned vegetables, pasta, rice, cheese and dairy products, biscuits, coffee, olive oil, fresh fruit and vegetables, chocolate, sauces, spices, condiments and more.
The third edition of the promotional campaign runs until March 23 and "is dedicated to the Italian culinary and food tradition, and largely focused on boosting the sales of authentic Italian food products in Qatar", LuLu Hypermarket has stressed in the statement. "Rather than a festival of Italian food, it is more of a celebration of the rich heritage of the advancements made by Italy in various sectors."
As a large-scale importer of Italian products for decades, LuLu Hypermarket has been conducting the Italian Festival for the past 16 years in a row.
Characterised by simplicity, Italian cuisine is known for having only a few ingredients in many dishes. Pasta, vegetables, olive oil and fish are a major part of Italian cuisine. Generally, Italian cooks rely chiefly on the quality of ingredients rather than on elaborate preparations. "With Italian food trending worldwide, it is a great opportunity to explore a wide range of new products, favourite classics and time-tested popular brands of foods," the statement points out.
An extensive promotional campaign through instore branding, newspaper and radio advertisements, social media, booklets and Google Ads have been organised to make the festival a grand success, it adds.
