The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre), a joint initiative by Qatar Development Bank and Silatech, has inaugurated a special pavilion to display the products of six Qatari projects, in co-operation with LuLu Hypermarket.

This initiative aims to strengthen the Bedaya Centre’s continuous efforts to support entrepreneurs and stimulate the growth of their businesses. In a bid to participate in this initiative, Bedaya Centre received a large number of applications on its website.

The applicants were filtered and six Qatari projects were selected to be part of this endeavour to display their products from various fields for free for three months at LuLu Hypermarket.

This initiative is intended to offer a great platform for entrepreneurs to display and promote their products to the diverse segments of society formed by the Lulu hypermarket regular customers, which also reflects the quality of these products and their ability to compete in the local markets.

Abdulla Faleh al-Saeed, board member and general manager of Bedaya Centre, said: “We are thrilled to exalt the successful partnership with LuLu Hypermarket, one of the largest retail stores in the country.

“We have previously held multiple collaborative informative workshops tackling the requirements of retail platforms, with the aim of raising awareness among entrepreneurs and owners of SMEs and home businesses about the most important steps that should be considered by those wishing to develop their projects, and to educate them about the necessities for their participation in retail platforms.”

He added: “This partnership is the continuation of Bedaya's efforts in spreading the culture and concept of entrepreneurship and enhancing the role of youth in the society, which falls within the realms of the centre to enrich and enhance their capabilities by channelising them in the right direction and help them in expanding their customer base and in achieving a wider spread and outreach of their products.”

Dr Mohamed Altaf, director of LuLu Group International, said: “We are elated to witness the successful results of the strategic partnership with Bedaya Centre, which is in line with our vision of supporting and embracing Qatari startups, small and home businesses by opening new horizons for a large number of entrepreneurs who avail the centre’s support especially when the Qatari products have proven their worth and ability to compete in terms of high-quality and premium prices.

“Today, we are witnessing the launch of the first special pavilion to display the products of the participating projects under the umbrella of Bedaya Centre. We are confident that this distinguished initiative will be the first step in the joint co-operation with Bedaya aimed at supporting Qatari entrepreneurs and their emerging projects.”

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