Hisense unveils new brand store in Qatar

Hisense, a global leader in consumer electronics and home appliances has partnered with Modern Home, Hisense’s strategic partner and official distributor in Qatar, to open its new brand store in Al-Rayyan on Sunday.The event was attended by Chinese ambassador Cao Xiaolin, Darwish Holding chairman and managing director Bader al-Darwish, senior management from Hisense and Modern Home, and other guests.In a press statement, Hisense Middle East and Africa president Jason Ou said: "We are delighted to open our second dedicated brand store in Qatar in collaboration with Modern Home. This milestone reaffirms our dedication to strengthening our presence in the Qatari market, where we see significant potential for growth and innovation."This new store offers customers an opportunity to experience Hisense’s latest AI-driven solutions firsthand, from smart home appliances to premium televisions, all thoughtfully designed to enhance modern living”.Hisense’s new brand store on Al Shafi Street brings its innovative, AI-powered technology and smart home appliances directly to consumers in Qatar. The store features a wide selection of products, including premium televisions, refrigerators, washing machines, and air conditioners.Addressing the partnership, al-Darwish said: "Our partnership with Hisense reflects a shared vision of bringing world-class technology and innovation closer to our discerning customers. Following the success of our first store in Lagoona Mall, this new location further enhances our mission to provide unparalleled access to cutting-edge products that elevate everyday living and redefine the smart home experience”.The opening marks a significant step in Hisense’s regional expansion, furthered by initiatives including a Dubai research and development centre, an Egyptian factory, and partnerships with major global sports organisations.Highlighting Hisense’s broader regional growth strategy, Hisense Marketing and E-Commerce director Fazalur Rahman told Gulf Times that the company’s strategy in the MEA region focuses on expanding its network of exclusive brand stores.This, he pointed out, is driven by Hisense’s comprehensive product range – covering televisions, washing machines, cookers, air conditioners, and more – and a goal of penetrating the premium market segment.According to Rahman, Hisense plans to open approximately 45 brand stores across MEA this year to capitalise on the region’s high GDP and strong purchasing power, further solidifying its premium brand positioning.About the Qatar market, he said: "It’s quite significant because there are only few markets in the GCC region, apart from, say Kuwait, UAE, where the consumer’s buying power is pretty good”.Rahman noted that other markets such as the UAE have a higher expat population. However, in the Qatar market, locals are significant consumers who value high-quality products and established brands that deliver tangible benefits and positive experiences.He said Hisense’s global strategy now is shifting towards higher-tech products, particularly AI-based offerings. Several AI products, he added, will be unveiled at the CES in the US in January. It will launch a 136-inch high-end television and a unique line of laser TVs ranging from 88 to 300 inches, catering to customers with larger homes seeking premium viewing experiences.Hisense, a leading technology and sports brand, further solidified its global presence by becoming the first Official Partner of the FIFA Club World Cup 2025, renewing its UEFA Euro 2024 sponsorship, and continuing its strategic alliance with Real Madrid.