Qatar Museums (QM) has announced the launch of its newly enhanced website, qm.org.qa, thoroughly redesigned as a gateway to the nation’s cultural landscape, including its growing network of museums, heritage sites, festivals and public art installations.
"This launch is in line with Qatar Museums’ strategy to harness the power of digital engagement to reach its local constituents and an expanded global audience, including the many tourists to Qatar," QM said in a statement on Wednesday.
The website provides a virtual look into the world of Qatar Museums. It offers a user-focused experience centred on stories that convey the diversity and breadth of the organisation’s programming, collections and activities and provides tools and information for visiting, whether as an individual, group, school or family. The content on the site will evolve and expand over time, based on audience interests and current events and programming.
New features of the bilingual Arabic and English website include pages that aggregate relevant stories and information for Qatar Museums’ key audience groups, a comprehensive calendar of exhibitions and events across various museum venues, an improved online booking system, streamlined management of Qatar Museums’ Culture Pass membership programme and enhanced mobile device compatibility. Over time, new features will be added, including the development of an interactive platform to showcase the museums' collection virtually.
Ahmad Musa al-Namla, CEO of Qatar Museums, said: “The launch of Qatar Museums’ redesigned website is part of our wider goal to elevate the role of digital innovation across the organisation. Through this enhanced platform, we are pleased to deliver an online destination that provides local, regional and global audiences with authentic and immersive cultural experiences.”
Sheikha Shaikha al-Thani, acting deputy CEO of Digital Experience and Audience Engagement, Qatar Museums, said: “In March 2020, Qatar Museums embarked on an ambitious plan to build a Digital Experience team to meet the growing needs of our audiences. This launch signifies a milestone in our digital transformation strategy, undertaken by a diverse team based both here in Qatar and abroad. The team went from onboarding to the launch of this new site in under 10 months using an agile and virtual way of working – all during the Covid-19 lockdown. This new site and team give us a great foundation upon which to further expand Qatar Museums’ digital transformation in support of Qatar’s thriving arts and culture scene.”
The design and development of the website was led by Qatar Museums’ new Digital Experience Directorate together with Fabrique, a strategic digital design agency based in the Netherlands, and international museum consultancy Allegra Burnette & Associates (ABA).
Matthijs Klinkert, managing director, Fabrique: “We are very proud to be the digital partner to Qatar Museums on this journey. No other place in the world shows so much ambition and offers so many possibilities for a design agency to create truly outstanding and important work.”
Allegra Burnette, principal, ABA: “The Qatar Museums website is the first major launch to come out of the recently formed Digital Experience department and represents a new approach toward digital content and product development for the organisation. The site will enable Qatar Museums to grow and evolve its digital initiatives in a future-forward way, bringing its digital strategy to life for years to come.”
To discover Qatar Museums’ new enhanced website, visit qm.org.qa
The website provides a virtual look into the world of Qatar Museums. It offers a user-focused experience centred on stories that convey the diversity and breadth of the organisation’s programming, collections and activities and provides tools and information for visiting, whether as an individual, group, school or family. The content on the site will evolve and expand over time, based on audience interests and current events and programming.
New features of the bilingual Arabic and English website include pages that aggregate relevant stories and information for Qatar Museums’ key audience groups, a comprehensive calendar of exhibitions and events across various museum venues, an improved online booking system, streamlined management of Qatar Museums’ Culture Pass membership programme and enhanced mobile device compatibility. Over time, new features will be added, including the development of an interactive platform to showcase the museums' collection virtually.
Ahmad Musa al-Namla, CEO of Qatar Museums, said: “The launch of Qatar Museums’ redesigned website is part of our wider goal to elevate the role of digital innovation across the organisation. Through this enhanced platform, we are pleased to deliver an online destination that provides local, regional and global audiences with authentic and immersive cultural experiences.”
Sheikha Shaikha al-Thani, acting deputy CEO of Digital Experience and Audience Engagement, Qatar Museums, said: “In March 2020, Qatar Museums embarked on an ambitious plan to build a Digital Experience team to meet the growing needs of our audiences. This launch signifies a milestone in our digital transformation strategy, undertaken by a diverse team based both here in Qatar and abroad. The team went from onboarding to the launch of this new site in under 10 months using an agile and virtual way of working – all during the Covid-19 lockdown. This new site and team give us a great foundation upon which to further expand Qatar Museums’ digital transformation in support of Qatar’s thriving arts and culture scene.”
The design and development of the website was led by Qatar Museums’ new Digital Experience Directorate together with Fabrique, a strategic digital design agency based in the Netherlands, and international museum consultancy Allegra Burnette & Associates (ABA).
Matthijs Klinkert, managing director, Fabrique: “We are very proud to be the digital partner to Qatar Museums on this journey. No other place in the world shows so much ambition and offers so many possibilities for a design agency to create truly outstanding and important work.”
Allegra Burnette, principal, ABA: “The Qatar Museums website is the first major launch to come out of the recently formed Digital Experience department and represents a new approach toward digital content and product development for the organisation. The site will enable Qatar Museums to grow and evolve its digital initiatives in a future-forward way, bringing its digital strategy to life for years to come.”
To discover Qatar Museums’ new enhanced website, visit qm.org.qa
