Commercial Bank launches 'exciting' campaign encouraging customers to pay with mobile phones

 Commercial Bank (CB) has launched the “Register, Tap N’ Earn” campaign, following the “huge success and overwhelming customer response” of its “Tap N Pay” campaign launched earlier, in the first quarter of this year.

CB customers who have not yet enjoyed the “seamless” experience of paying with their mobile phones are encouraged to register their cards on the CBQ Mobile App and use it for in-store payments.The “Register, Tap N’ Earn” campaign that runs from August 15 to October 31, reflects the “Bank’s digital leadership” in the market.CB customers, who use Android mobile phones, are invited to use CB Pay, Qatar’s first Cards digital mobile wallet, for the chance to earn QR50 by registering for their first CB Pay tap transaction, and additionally earn QR10 for every subsequent tap, up to a maximum total of QR200 “guaranteed” cash prize over the campaign period.To seize this opportunity, customers just have to login to the CBQ Mobile App using their Android mobile phone, digitise their CB credit or debit cards by selecting CB Pay under Card Services, and start using the Android mobile phone for their in-store POS (point of sale) purchases.Amit Sah, executive general manager and head (Retail Banking) at Commercial Bank, said: “As a digital market leader and trendsetter, Commercial Bank is proud to reshape customer payment behaviour and launch the second campaign this year to encourage and benefit customers from a unique offering like ‘Register, Tap N’ Earn’ campaign.”“CB Pay has proven its relevance since its introduction to the Qatar market, given the radical and ever-changing behaviour of customers who are, nowadays, steering more towards mobile and digital banking,” he added.About the campaign, Roya Khajeh, assistant general manager and head (Cards and Payments), said: “Contactless mobile payment is the future! Commercial Bank constantly strives to introduce the latest payment technologies to our customers and keep them engaged with exciting campaigns, supporting the adoption towards these new payment channels.”“Our previous CB Pay campaign has generated a positive response, and to build the momentum, we are launching another exciting opportunity for customers to earn up to QR200 during the campaign period by simply registering and tapping their phones,” she added.As a digital pioneer, Commercial Bank introduced CB Pay, the first cards digital mobile wallet in Qatar, over a year ago.It provides safer and faster payment options, whereby customers can simply select the CB credit or debit card they wish to add to their mobile phones.CB Pay can be used locally and abroad and allows online payments, in-store payments (Android phones only), and a better card control.Commercial Bank contactless card offering “Tap & Pay” has been a huge success and complemented the Qatar government’s coronavirus (Covid-19) measures of safe and hygienic payments.Within three years of launching its contactless technology, Commercial Bank has successfully reached over 17mn taps, by customers using their contactless cards and devices at their favourite local and international outlets.