*The first edition of the show is planned for autumn 2023, taking place biennially
 
Qatar Tourism has partnered with the Geneva International Motor Show (GIMS) to develop and host a one-of-its-kind auto show for the Middle East, set to take place in Doha in 2023.
“The details of the exciting new format, the Qatar Geneva International Motor Show 2023, will be revealed at GIMS 2022 which is due to take place from 19 to 27 of February 2022,” said Qatar Airways Group Chief Executive and Qatar Tourism Chairman HE Akbar al-Baker.
At a press conference and signing ceremony in Doha yesterday he was joined by GIMS’ Permanent Committee president Maurice Turrettini, and GIMS CEO Sandro Mesquita.
“With this partnership, we aim to introduce newer markets to this prestigious event which will become truly global. It will further enrich Qatar’s vibrant calendar of events showcasing the destination and sharing our offerings with the world,” HE al-Baker said.
Qatar Tourism chairman pointed out that this new event will not replace but rather complement and enhance the experience of motor shows in the country, citing the successful editions of the Qatar Motor Show (QMS) which takes place every alternate year.
The first edition of Qatar Geneva International Motor Show 2023 is planned for autumn, taking place biennially. HE al-Baker stressed that the partnership with GIMS will expand the nation’s “burgeoning reputation as a destination to watch,” further raising Qatar’s profile internationally.
“Qatar established itself as a destination for large-scale events and our excellent facilities, cutting edge infrastructure, global connectivity, and bespoke event management services help deliver unique and memorable experiences.
“GIMS offers us a distinct diversity and we eagerly await car enthusiasts from all over the world to visit this exciting exhibition. We sincerely look forward to sharing with them Qatar’s unique cultural experiences and unmatched hospitality. Qatar is a comfort destination with world-class tourism offerings that are readily accessible,” al-Baker said.
Qatar Tourism is expanding its offerings to position the country as a world-leading destination in line with the national strategy, Qatar National Vision 2030.
Al-Baker stressed that hosting internationally renowned events serves as an important pillar of their strategy, in addition to extensive hotel and resort development, the refurbishment and creation of tourism assets, and an expanding culinary scene.
Turrettini echoed al-Baker’s statement saying that the partnership between Qatar Tourism and GIMS “is a natural fit and combines our strengths in a way that will place this new progressive show in the global spotlight”.
He noted that GIMS has been pioneering the automotive space since 1905 and has built a strong brand reputation in the sector while Qatar “stands out globally for its outstanding experience offer and infrastructural capabilities.”
“Our partnership is the result of very trusting and constructive talks from day one. The joint forces with Qatar Tourism empower us to focus on the upcoming 91st edition of GIMS in February 2022, where we will be able to gather ideas and learnings for the new motor show in Doha,” Turrettini said.
GIMS has been a launchpad for the future of mobility since 1905. Widely recognised as Europe's most important automobile exhibition, and one of the most prestigious and influential in the world, each show attracts over 10,000 journalists and more than 600,000 visitors to Geneva.
While the 2020 and 2021 editions were cancelled due to the Covid-19 pandemic, the show is now on track to launching a much-anticipated 2022 edition.
 
 
Related Story