Swedish home furnishing retailer Ikea has launched in Qatar a new brand campaign and collection, under the theme of ‘Make your home a space that changes with you,’ featuring more than 400 new products.
Ikea, part of the Al-Futtaim Group, Wednesday opened a Life at Home pop-up exhibition at Doha Festival City for three months, featuring 'the biggest collection of home and furniture solutions of the year.'
Being showcased are the products and solutions in action, featuring spaces for affordable homes, smart homes, sustainable homes and multi-generational homes with privacy. Ikea has reduced prices of more than 1,000 existing products in conjunction with the launch of the new collection.
"We know that home is an ever-changing space and much more than the four walls, so our latest collection ensures that Ikea can be a part of that journey and change with our customers as their lives change,” Vinod Jayan, managing director at Ikea Qatar, UAE, Oman, and Egypt, said in a statement.
The data from Ikea’s Life at Home report indicates four key areas that it will be addressing across the year with products and solutions that will help change the lives and needs of customers across Qatar: affordable homes, smart homes, multi-generational homes with privacy, and sustainable homes within the community.
In addition to Wireless charging, Smart Lighting, Smart Sound and Smart blinds, Ikea has introduced the fifth product segment from Ikea Home smart – Smart Air and launched the Fornuftig air purifier –that doesn’t look like an electronic device.
As part of the collection, Ikea showcases how customers can live a sustainable life and create a space with a lower environmental impact.
Online shopping is available through www.ikea.qa. Interior Design, Kitchen planning, Click and Collect and other services are available at http://www.ikea.com/qa/en/customer-service/services/ and Swedish food with free delivery across Qatar at food.ikea.qa
Being showcased are the products and solutions in action, featuring spaces for affordable homes, smart homes, sustainable homes and multi-generational homes with privacy. Ikea has reduced prices of more than 1,000 existing products in conjunction with the launch of the new collection.
"We know that home is an ever-changing space and much more than the four walls, so our latest collection ensures that Ikea can be a part of that journey and change with our customers as their lives change,” Vinod Jayan, managing director at Ikea Qatar, UAE, Oman, and Egypt, said in a statement.
The data from Ikea’s Life at Home report indicates four key areas that it will be addressing across the year with products and solutions that will help change the lives and needs of customers across Qatar: affordable homes, smart homes, multi-generational homes with privacy, and sustainable homes within the community.
In addition to Wireless charging, Smart Lighting, Smart Sound and Smart blinds, Ikea has introduced the fifth product segment from Ikea Home smart – Smart Air and launched the Fornuftig air purifier –that doesn’t look like an electronic device.
As part of the collection, Ikea showcases how customers can live a sustainable life and create a space with a lower environmental impact.
Online shopping is available through www.ikea.qa. Interior Design, Kitchen planning, Click and Collect and other services are available at http://www.ikea.com/qa/en/customer-service/services/ and Swedish food with free delivery across Qatar at food.ikea.qa
