From 'Believe' to biscuits, Ted Lasso turned on the charm

Breakout hit comedy "Ted Lasso" has charmed viewers and Emmy voters with its folksy charm and unflagging optimism, eliciting countless memes, recipes for the show's home-made English biscuits, and fascination with its words of wisdom.

The Apple TV+ comedy starring Jason Sudeikis as an American coach thrown into the world of tea-drinking Britons and the sometimes arcane rules of English soccer, won seven Emmy awards on Sunday, including best comedy series.

Critics and fans alike have praised its edginess combined with its feel-good messages as a perfect antidote to the world's pandemic times. As proof, they cite Lasso's observations on life, soccer and England, a selection of which follows: