Qatar Foundation (QF) and Wanda Group, the Chinese conglomerate and FIFA Partner, have unveiled a collaboration focused on inspiring a young generation of football fans at upcoming FIFA events, including the first FIFA World Cup in the Middle East.
The collaboration, which stems from the Wanda Group's exclusive marketing rights as a global FIFA Partner, will focus on the FIFA Arab Cup Qatar 2021™ and the FIFA World Cup Qatar 2022. Wanda will enable students at QF's schools and universities, and young members of QF’s community sport programmes to become part of Wanda’s exclusive FIFA Flag Bearer Programme.
By explaining how they are a Student of Change – determined to make a positive impact on themselves, their communities, and the world – applicants will be able to put their names forward to proudly carry flags onto the pitch at FIFA World Cup matches next year, as well as at the FIFA Arab Cup 2021 taking place in Qatar. Between 60-80 successful applicants will be chosen to be Wanda FIFA Flag Bearers at FIFA Arab Cup Qatar 2021 and FIFA World Cup Qatar 2022 matches, while also receiving match tickets.
“Our Students of Change campaign seeks to inspire people from all walks of life – and especially our youth – to recognise that they can help to shape a better future for our world through their ideas, mindsets, and actions, and that by being part of our QF community, they can make a genuine difference to humanity,” said Machaille Hassan al-Naimi, president of Community Development, QF.
“This opportunity reflects how committing to be a Student of Change with QF opens up incredible experiences that stretch beyond our classrooms, lecture halls, and community programmes. QF is delighted to be collaborating with the Wanda Group, whose FIFA Flag Bearer Programme will enable the successful young applicants to be ambassadors for the values, vision, and culture of Qatar, and the potential to drive change that we all possess, on the global stage.”
John Zeng, president of Wanda’s Cultural Industry Group, said: “Since signing as a FIFA partner, we have been responsible for delivering thousands of unique experiences to young football fans all over the world.
“We’re happy that through our collaboration with Qatar Foundation we are able to provide opportunities for local children in the FIFA Arab Cup and FIFA World Cup’s host market to share in the excitement of hosting world football’s greatest events.”
Through the collaboration between Wanda and QF, the opportunity to be part of the Wanda FIFA Flag Bearer Programme has been opened up to young people of all abilities who are studying at QF’s school and universities, or who are enroled in QF community programmes.
When applying, they will outline what they believe being a Student of Change means and how they aim to be one, through their personal growth and skills development, the way they benefit others, and how they look to challenge perceptions and stereotypes.
By explaining how they are a Student of Change – determined to make a positive impact on themselves, their communities, and the world – applicants will be able to put their names forward to proudly carry flags onto the pitch at FIFA World Cup matches next year, as well as at the FIFA Arab Cup 2021 taking place in Qatar. Between 60-80 successful applicants will be chosen to be Wanda FIFA Flag Bearers at FIFA Arab Cup Qatar 2021 and FIFA World Cup Qatar 2022 matches, while also receiving match tickets.
“Our Students of Change campaign seeks to inspire people from all walks of life – and especially our youth – to recognise that they can help to shape a better future for our world through their ideas, mindsets, and actions, and that by being part of our QF community, they can make a genuine difference to humanity,” said Machaille Hassan al-Naimi, president of Community Development, QF.
“This opportunity reflects how committing to be a Student of Change with QF opens up incredible experiences that stretch beyond our classrooms, lecture halls, and community programmes. QF is delighted to be collaborating with the Wanda Group, whose FIFA Flag Bearer Programme will enable the successful young applicants to be ambassadors for the values, vision, and culture of Qatar, and the potential to drive change that we all possess, on the global stage.”
John Zeng, president of Wanda’s Cultural Industry Group, said: “Since signing as a FIFA partner, we have been responsible for delivering thousands of unique experiences to young football fans all over the world.
“We’re happy that through our collaboration with Qatar Foundation we are able to provide opportunities for local children in the FIFA Arab Cup and FIFA World Cup’s host market to share in the excitement of hosting world football’s greatest events.”
Through the collaboration between Wanda and QF, the opportunity to be part of the Wanda FIFA Flag Bearer Programme has been opened up to young people of all abilities who are studying at QF’s school and universities, or who are enroled in QF community programmes.
When applying, they will outline what they believe being a Student of Change means and how they aim to be one, through their personal growth and skills development, the way they benefit others, and how they look to challenge perceptions and stereotypes.
