'Think Green, Live Green' drive focuses on beach cleanup

Power International Holding (PIH) Group's Warehouse Management led a beach cleanup activity on October 29 along the Al Jamail coastline in collaboration with the Beaches and Islands Department of the Ministry of Municipality. Around 70 members of UCC Holding, Elegancia Group and Aura Group as well as representatives from the ministry participated in the event, collecting about 320 bags of waste from the Al Jamail coastline, a press statement noted.The activity, organised by PIH under the slogan 'Think Green, Live Green', coincides with the national celebration of Sustainability Week in Qatar, held by the Qatar Green Building Council, which aims to engage the local community in sustainability initiatives. UCC Group CEO Mohamed Sabri said: “'Think Green, Live Green' is an initiative that we have undertaken to educate citizens about caring for the environment. As a company, we always want to take effective measures to protect the environment for future generations.”PIH's corporate social responsibility has been constant throughout the years. Such initiatives include a partnership with the ministry concerned to monitor air quality in Qatar, celebration of World Environment Day by planting trees and launching a social media campaign about sustainability, the statement added.This beach cleanup is not the first done by PIH. Back in 2019, UCC’s seashore cleaning campaign received a Green Angel Award for effective and valuable environmental contributions. Some 800m of accumulated waste was removed from the Qatari seashore as part of the initiative.PIH Group Warehouse director Rawad Swid said, "Cleaning up beaches has a visible impact on preserving our environment. These kinds of activities highlight PIH's commitment to corporate social responsibility in the community.”