Leading food delivery and q-commerce platform in the country, talabat Qatar, in collaboration with the Qatar Cancer Society (QCS) raised over QR70,000 for breast cancer awareness, through talabat Mart’s Pinktober Campaign, and donations by talabat customers.
Run throughout the month of October, talabat Mart raised over QR50,000 thanks to its partners and customers - as well as customers donating an additional QR20,000 to the QCS through talabat’s platform.
To support the cause during the month of October (also known as Pinktober), talabat Mart marked a number of products on the app with a pink ribbon - for every purchase of a ribboned item, the platform donated QR1 to QCS.
Additionally, talabat Mart partnered with several brands for this campaign, including Nestle, Unilever, Doha Drug Store, Arabian Suppliers, Rayyan and Sadia.
Mona Ashknani, general manager, QCS, said: “Many thanks to talabat Qatar for supporting the efforts of QCS and contributing to achieving QCS’ vision to be the community partnership platform that would make Qatar a leader in cancer prevention. The breast cancer awareness campaign on talabat Mart and QCS virtual charity store on talabat’s platform during October fit within our social responsibility to contribute to the achievement of Qatar National Vision 2030.”
Ashknani also pointed out that the community needs more initiatives to help spread awareness of cancer and change the stereotypes around it, especially since QCS is making great strides in this regard. This includes noting the importance of community partnerships and supporting all state institutions for the charity to fulfill its mission and fully achieve its goals.
Carla Aspden, general manager of talabat Mart Qatar said: “We would like to thank our customers and partners for helping us raise QR70,000 during the Pinktober campaign in collaboration with Qatar Cancer Society. As we celebrate the first anniversary of talabat Mart, we aim to continue developing projects that positively contribute to the community.”
Other significant partners participating in the campaign such as Nestlé and Al Rayyan Water weighed in with their thoughts on the initiative - with Nestlé expressing their pride in having been part of the campaign as well as contributing to a healthier future, as well as Al Rayyan Water considering its participation an integral part of its corporate social responsibility strategy.
Consumers can now download the talabat app on the iOS Appstore, Google Play or the Huawei App Gallery.
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