Ignite Possibilities, the online keynote series run by ICC Advanced Toastmasters Club conducted its successful 13th segment on personal branding titled “Branding Oneself”.
Alar Mel Mangai, Division G director, revealed the attendees had the privilege of interacting with Prof Alan D’Souza who has reimagined branding, communications and advertising. He is the former executive director of Mudra Communications;, former president of IIMA Alumni Association, Ahmedabad Chapter; founder member, Mudra Institute of Communication, Ahmedabad; founder dean MICORE; former director of Goa Institute of Management; and founder dean of Shanti Business School and Shanti Communication School.
Prof D'Souza is well published. He has co-authored a book titled Advertising and Promotions – An IMC perspective, published by McGraw Hill and used by several business schools in India and abroad.
His latest book Brand Magic is a bestseller on Amazon.
D'Souza explained to the audience the basic elements of personal branding, brand equity, analysing the target audience, brand loyalty and communication in a simple way with personalised examples. The expert highlighted 10 important tools of branding and success. These are: have a long term vision; make it your mission to work towards to your vision; constantly add to your brands’ value; effectively manage your message; constantly review where your personal brand is headed; there is no substitute for hard work; have a healthy mind and healthy body; give your time to good causes; have a broad mind scope; ask yourself the question, 'is what I’m doing making me really happy?'
In the Q&A session that followed he answered a wide range of queries from attendees across the world.
He gave a clear understanding of how branding oneself keeps the individual current in his/her chosen field, opens doors to opportunities and creates a lasting impression on clients.
A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.
Attendees included many dignitaries across the globe.
The session was anchored by Christopher Almeida, an ardent self-practitioner of branding at his work place and in Toastmasters too.
Prof D'Souza is well published. He has co-authored a book titled Advertising and Promotions – An IMC perspective, published by McGraw Hill and used by several business schools in India and abroad.
His latest book Brand Magic is a bestseller on Amazon.
D'Souza explained to the audience the basic elements of personal branding, brand equity, analysing the target audience, brand loyalty and communication in a simple way with personalised examples. The expert highlighted 10 important tools of branding and success. These are: have a long term vision; make it your mission to work towards to your vision; constantly add to your brands’ value; effectively manage your message; constantly review where your personal brand is headed; there is no substitute for hard work; have a healthy mind and healthy body; give your time to good causes; have a broad mind scope; ask yourself the question, 'is what I’m doing making me really happy?'
In the Q&A session that followed he answered a wide range of queries from attendees across the world.
He gave a clear understanding of how branding oneself keeps the individual current in his/her chosen field, opens doors to opportunities and creates a lasting impression on clients.
A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.
Attendees included many dignitaries across the globe.
The session was anchored by Christopher Almeida, an ardent self-practitioner of branding at his work place and in Toastmasters too.
