LuLu Hypermarket Qatar launches ‘Discover America 2021’

LuLu Hypermarket kicked off its annual ‘Discover America’ promotion in all LuLu hypermarkets on Sunday.Organised in association with the Embassy of the United States in Qatar and American Chamber of Commerce Qatar (AmCham), US embassy Doha charge d’affaires Natalie A Baker inaugurated the festival at LuLu Hypermarket, Abu Sidra Mall.The inaugural ceremony was also attended by distinguished guests from the US Commercial Service, AmCham, USDA Office of Agricultural Affairs, American Women’s Association, and senior officials, including Dr Mohamed Althaf, director of LuLu Group International, and many dignitaries from various American and leading organisations operating in Qatar.More than 4,000 American products, including 100 new product lines are being featured in LuLu’s ‘Discover America’ promotion, which is available to shoppers from November 21 to 27 across all LuLu stores in Qatar.The bounty of US-made selections and attractive promotional offers on all American food and non-food categories, which broadly include meat, chilled and dairy products, fresh fruits and vegetables, grocery lines, beauty lines, roastery, and deli hot and cold, showcases LuLu’s longstanding business relations with America. The popular ‘LuLu Kitchens’ will fill the aisles with specialty hot foods fragrant with signature American flavours inspired by classic culinary items. Discover America is the best way to explore the versatility of products that represent new tastes, which the US has introduced to the world.Despite challenging circumstances, LuLu’s trade with the US has touched new heights in the previous financial year with the addition of new lines. Most importantly, LuLu has put emphasis on showcasing the biggest range of ‘free from’ worry food products, such as organic, gluten-free, lactose-free, dairy-free, vegan, and many other healthy options that were imported from the US.LuLu Hypermarket has been hosting the festival for the past 10 years, garnering an overwhelming response from its customers. LuLu hypermarkets treasure the longstanding business relations with the US for more than a decade. And by organising the festival, LuLu aims to further promote US produce and food products through its stores in the region.Besides its export distribution centre in the US, LuLu Group has set up many years back a comprehensive and well-established international network of sourcing offices and export distribution centres across the world, including Brazil, the UK, Spain, Hong Kong, China, Thailand, Kenya, Benin, Tanzania, Nigeria, Ghana, Ivory Coast, and Vietnam, among others. These export distribution centres regularly cater to the requirements of all LuLu outlets across different geographical landscapes.LuLu Group is always making sustained efforts through an organised logistics network to make global products available at the best rates for shoppers, which makes LuLu distinct in the retail sector.