Baby Elephant Organic Wear launches winter collection

Baby Elephant Organic Wear on Wednesday launched its winter collection at Studio 7 at M7 Building of Msheireb Downtown Doha in the presence of Spanish ambassador Belen Alfaro, Gulf Times Editor-in-Chief Faisal Abdulhameed al-Mudahka and other dignitaries.The winter collection has a wide selection of organic super soft clothes for newborns and older kids. These include hoodies, pants, tees, shorts, jackets and kids' sets. While addressing the launching ceremony Baby Elephant Organic Wear founder and designer Aysha al-Mudahka, said she was proud to launch a new brand of clothes that convey the messages of sustainability and environmental preservation. .“The brand is organic, cool and Arabic inspired. Our inspiration is kids. And we strongly believe in our idea of sustainability,” al-Mudahka said, adding that Baby Elephant Organic Wear is an initiative that educates people about organic clothing and its advantages over other conventional clothes.Baby Elephant’s clothes are produced abroad following the designing pattern that suits the Qatari demand and environment while locally packed. Baby Elephant Organic Wear has comfortable and unisex designs featuring Arabic phrases. These designs are made from 100% organic cotton that is softer to the baby's skin.Baby Elephant Organic Wear also follows the zero waste concept. So the hangtags and packaging are made of cutting waste from the fabrics. The packaging materials are recycled and sustainable.“These are locally inspired designs, ethically made from 100% Global Organic Textile Standard (GOTS) certified organic cotton. They are packed in a locally produced box, made from recycled paper,” said Ieva Simkiene, founder and manager of Baby Elephant Organic Wear. She said that Baby Elephant Organic Wear wants to leave a strong message of environmental protection while selling super soft clothes. “We follow sustainable and locally inspired designs and create unisex and comfy timeless designs. We don’t chase trends. Instead, we try to ensure sustainability and promote the idea of environmental protection among youngsters and kids,” Ieva said, adding that the focus is on quality and using harmless materials. She explained that the initiative is helping a large number of farmers who follow conventional farming methods while importing cotton from the villages.Baby Elephant Organic Wear’s products are available at Galeries Lafayette and Salam Stores. Online buyers can find the products at https://babyelephantorganic.com/collections/all. The special Qatar National Day collections are available at https://babyelephantorganic.com/collections/qnd.