The opening of “Heya” Arabian fashion exhibition’s 18th edition on Sunday at the Doha Exhibition and Convention Centre puts a spotlight on the exceptional works of three renowned Indonesian fashion designers at a fashion show, themed as ‘Juxtapose’.
The event, organised by Qatar Tourism and Qatar Business Events Corporation, witnessed the participation of the Embassy of Indonesia in Doha for the first time, showcasing some of the latest designs by Mel Ahyar, Rinaldy Yunardi and Rumah Tenun.
“The year of the pandemic has brought plenty of shifts in so many lives worldwide that we are now familiar with the term ‘hybrid’. But a thing that cannot be replaced by digitals in the fashion world is probably craftsmanship. ‘Juxtapose’ is a collection made of fusing the artistry with the digital one, a hybrid work,” the embassy said in a statement. “The theme ‘Juxtapose’ was created as a fashion design concept for the collections”.
“Ahyar personally combines different clothing patterns and elements in each collection so that the differences between contrasting objects are pointed up. This resembles a reflection of the Indonesian motto: Bhinneka Tunggal Ika, which means unity in diversity.
“For the Heya 18th edition runway, Ahyar is supported by Yunardi and Tenun to elevate the looks. Yunardi is a well-known fashion art accessories designer whose designs have been worn by world celebrities such as Madonna, Rihanna, Lady Gaga, and many more. Tenun presents high-quality local craftsmen of Indonesia,” the embassy noted.
Together, the three designers, aim to come as a fashion icon that represents Indonesia in the world, the embassy added.
In a press statement, Indonesian ambassador Ridwan Hassan said: “We are very happy to participate in this prestigious event and show to the Qatar public some of our decent works from our designers. I hope it will open the door for more co-operation and engagement in the fashion industry of both countries.”
 
 
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