Ooredoo Qatar, will be rewarding the loyalty of prepaid Hala customers using the new ‘Win with Hala’ programme, which is now live.
In an innovative new measure, when customers recharge their Hala line they will immediately start receiving reward points. As points accumulate over time, so too will benefits, including frequent entry into regular raffle-style draws. Prizes will include smartphones, televisions, Nojoom points, and ultimately, gold vouchers worth up to QR200,000.
Every customer will receive a specific points total based on their Hala recharge. While every QR1 spent on a physical channel recharge, such as a scratch card is worth 10 points, digital recharges are worth twice – 20 points for every QR1 spent.
Over time, the points earned will allow the customers to attain a particular level, ranging from Red (200 points) to Platinum level (2000 points). With each new level achieved, customers will become eligible for a wide range of gifts, starting immediately with telecom and non-telecom benefits, followed by tickets for the raffle draw allocated by level. Thus, a Platinum-level Hala customer with 2000 points would be allocated 10 tickets to use in a series of weekly and monthly draws.
Sabah Rabiah al-Kuwari, director, PR at Ooredoo, said: “Win with Hala shows Ooredoo giving something back to our loyal prepaid customers. Seeded within the new programme itself is an environmentally friendly incentive to shift from paper-based to digital recharging, in line with our ESG obligations.
“While the main objective of the campaign is to enhance customer delight, with a particular focus on using digital channels, we also aim to increase customer engagement by using an exciting and rewarding campaign open to all Hala customers.”
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Every customer will receive a specific points total based on their Hala recharge. While every QR1 spent on a physical channel recharge, such as a scratch card is worth 10 points, digital recharges are worth twice – 20 points for every QR1 spent.
Over time, the points earned will allow the customers to attain a particular level, ranging from Red (200 points) to Platinum level (2000 points). With each new level achieved, customers will become eligible for a wide range of gifts, starting immediately with telecom and non-telecom benefits, followed by tickets for the raffle draw allocated by level. Thus, a Platinum-level Hala customer with 2000 points would be allocated 10 tickets to use in a series of weekly and monthly draws.
Sabah Rabiah al-Kuwari, director, PR at Ooredoo, said: “Win with Hala shows Ooredoo giving something back to our loyal prepaid customers. Seeded within the new programme itself is an environmentally friendly incentive to shift from paper-based to digital recharging, in line with our ESG obligations.
“While the main objective of the campaign is to enhance customer delight, with a particular focus on using digital channels, we also aim to increase customer engagement by using an exciting and rewarding campaign open to all Hala customers.”
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