QNB remains most valuable banking brand in MEA region

QNB Group, the largest financial institution in the Middle East and Africa (MEA), continues to be the most valuable banking brand in the MEA region with a brand value worth $7.06bn this year, according to the latest Brand Finance Banking 500 report.QNB’s brand value has grown to $7.06bn compared to last year’s value of $6.11bn.The bank's brand is ranked 45 in the top 50 global banking brands worldwide, up from the 48th place in 2021; while its brand strength index (BSI) increased to 83, up from 82 in 2021.Despite Covid-19 challenges, QNB continued to strengthen its brand value through successful campaigns, products and services, allowing the group to build strong portfolio locally and regionally, its spokesman said.This achievement is in recognition of the group’s outstanding performance and the expansion of its brand’s footprint across the world’s most competitive markets."This year, QNB Group succeeded in consolidating its regional leadership as the most valuable banking brand in the MEA despite the unprecedented challenges posed by the Covid-19 pandemic," said Heba Ali al-Tamimi, general manager of QNB Group Communications."This continuous success would not have been achieved without our seamless effort to enhance the bank’s identity supported by its brand growth, in addition to providing our customers with the most innovative products and developing our digital services in line with the group’s successful strategy,” she added.David Haigh, chairman and chief executive, Brand Finance, said QNB’s growth outpaced the average of the top 50 banking brands, reflecting the hard work put behind the brand and business over the last few years."The brand has acted as a unifying force across its operations, which have benefited from the significant investment in digital services for retail and corporate clients, and has helped consolidate QNB’s position in the top 50 of the Brand Finance Banking 500 ranking," he said.Across the banking sector, the key drivers of a strong brand are strong stakeholder perceptions of its range of products and services, the quality of its digital platforms, strong customer service and overall accessibility to customers, according to him."QNB has excelled on these KPI’s (key performance indicators) over the last year, which is evidenced by its growth in both brand value and strength over the last 12 months,” Haigh said.QNB Group extends through its subsidiaries and associate companies to more than 31 countries across three continents providing a comprehensive range of products and services. The total number of employees is 27,000 operating through 1,000 locations, with an ATM network of more than 4,500 machines.